Lessons from two clever ad campaigns
 â â â [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #169 Lessons from two clever ad campaigns Signs of a true growth nerd: - Saving ads you see on Instagram.
- Sending ads to your fellow nerds.
- Dissecting what works and what doesn't. Let's be those nerds today. We'll dive into two clever ad campaigns (well, three if you count the Something Fun). Â â Neal Brought to you by [mymind](âremember everything, organize nothing. Â Think of it like a beautiful, private search engine for your brain. Â mymind is one place for all your notes, bookmarks, inspiration, articles & images. Â Save it with a click, and mymind organizes it for you using artificial intelligence. Everything is automatically categorized and tagged, so you can search to find it later. Â Even better, itâs 100% private. No ads or tracking, no social features, no pressure. Â [Sign up for free here]( Want to be featured in front of 97,640 founders and marketers? [Learn more here](âbooking 4 weeks in advance. Lessons from two clever ad campaigns Insights from [Chirp]( and [Gett]('s ads. Â Ad creative (imagery) is the [number one way to make your ads profitable](âor not. Â Your job as a marketer is to: - Think out of the box
- Draw inspiration from others
- Make it clear what you sell
- Make it [hooky]( and to the point Here are two great ad campaigns to learn from:  Chirps: Sharon, not Karen 2.4M views on [YouTube]( and 5.6M views on [Facebook](.  And a lot of love in the comments: And itâs just [an ad](. An ad one of our team members saw on TV of all places.  What this ad does well: - It starts in âTikTok format,â showing a woman yelling at people. This is a big â[pattern interrupt](â when youâre watching on a TV where everything has a high production value and is in a landscape format. - It plays off of the popularity of the âKarenâ meme, and who doesnât love the spicy outrage from watching a Karen yell at someone? - If you notice the comments on [Facebook](, many people are tagging their friends named Sharon. It's a perfect excuse to engage and spread it. - It then switches to reality TV/documentary style with a dynamic back and forth between her, her Karen-like actions, and her husbandâs take. - It transitions to the product nicely and pitches it in a funny way that keeps you watching. Itâs not a robotic ad read.  Gettâs black cab ads  Gett is an Uber competitor. Theyâre much smaller and canât compete on speed, cost, brand recognition, or ad spend.  Here are the ads they made to display in London to advertise their taxi booking service.  For context: The ubiquitous taxi in the UK is the âblack cab.â A big car that looks straight out of the 1950âs: What these ads do well: - Theyâre fighting a different fight. Uber and Lyft battle over cost, wait times, and ride options. Theyâre basically the same app. Instead, Gett focuses on the benefits of the quirky black cab: theyâre big, they use bus lanes, theyâre iconic, and theyâre a great way to show up to a fancy event in heels. - Theyâre funny, memorable, clever, and tongue-in-cheek. It leaves you with a positive association with the brandâwhich a lot of ads do not.  One of the most important metrics for an ad is memorability. Itâs rare that someone sees an ad and immediately buys, particularly for in-person ads, but even digital ads.  Typically, people hear about a brand or product dozens of times when they donât need it. Then a [Trigger Event]( causes them to finally take action. Theyâll typically buy the ones that first come to mind that they have positive associations with.  Creative, rhyming, and tongue-in-cheek copy help make you the one they think of.  Additional resources for ads - 52 growth tactics about [Ads](. And 55 on [Copywriting](.
- Our popular Growth Guideâs [Making Ads]( and [Running Ads]( sections.
- Browse our [Ad Vault]( (a library of 164 curated ads) or the [Meta Ad Library](.
- We can [run your ads for you](. Everyone on our ads team has 10+ years of experience.
- I also recommend saving great ads to find as inspiration. Save them to Facebook, Instagram, Notion, mymind, or whatever tool you prefer. What did you think of today's newsletter? ð Loved it: Forward to a friend, or send a replyâa simple ð will do! If really helps. ð¤·ââï¸ Meh: You can unsubscribe [here](), or manage your subscription [here](. ð¤ I'm new here: You can join the party [here](. Something fun  Speaking of creative ads. From a bus stop in Zagreb. Source: [Reddit](.  What it says at the bottom:  At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time! â How we can help you grow - Read our free [playbooks](, [blog articles](, [growth guide](, and [teardowns](âwe break down the strategies and tactics that fast-growing startups use to grow.
- Enroll in the [Growth Program](, our marketing course that has helped 1,000+ founders get traction and scale revenue.
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- Need help running ads? Weâve built [the]([ ads agency]( for startups.
- Get your product in front of startup founders by [sponsoring]( this newsletter. Thanks, everyone! Have an amazing weekend. [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer]( â © 2024 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States
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