The Growth Newsletter #168

Actionable ways to get more out of your SEO articles  ‌ ‌ ‌ [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #168 Actionable ways to get more out of your SEO articles I hope you all survived the various April Fool's campaigns this year.  My favorite was definitely [Häggis-Dazs]( by Aldi. If you can top it, reply and let me know.  But let's dive into how to revamp and get more from your SEO articles.  – Neal Brought to you by [Ads Launch Assistant](—the must-have AI tool to run Google Ads campaigns.  Semrush partnered with Google to create the ultimate AI solution that will take control of your campaigns from start to finish.  Get auto-generated keywords, headlines, and ad copy, and analyze results in seconds.  You don’t need to be an ads expert or hire an agency to do it successfully anymore.  Plus, there’s a $500 giveaway for running your first campaign. [Try Ads Launch Assistant for free](. Want to be featured in front of 97,640 founders and marketers? [Learn more here](–booking 4 weeks in advance. Actionable ways to get more out of your SEO articles Insight from [Tim Hanson]( of [penfriend.ai](  SEO articles are not “one and done.” It’s an iterative process that depends on how well the article is ranking and its trajectory.  First, evidence of WHY you should consider this:  SEO expert Tim Hanson updated some stale articles when he discovered they were trending downwards. You can see the difference they made (blue arrows indicate when he updated): Tim’s process: - Pop up Search Console every quarter. - Go through all your articles that are at least a few months old. Find articles that are trending downward and add them to a list. - For each page on the list, apply the below changes depending on their current rank.  Ranking 1-7 and getting traffic  These are the articles doing well. They rank for their target keywords and get a decent number of eyes and clicks. Once an article gets 100+ visitors a week, change your goal from SEO increases (views) to conversion increases (sign-ups, purchases).  Consider things like: - Adding CTA’s/signups/relevant next blogs - Adding videos to go deeper - Creating lead magnets and content upgrades - Potentially adding more context to the article - Do not fundamentally change the concept of the content. Google has placed it high for a reason. It's usually the “feel of the whole blog.” Don’t change that. Changing that often results in losing rank.  Position 8-25  Content ranking here is on the right track, but needs a little something extra.  Often, the article does not address the actual search intent.  Why are people searching for what they’re searching for? Are you actually answering that question or just addressing it? Are you answering their next question?  You’ll want to add things like: - Core keyword in the H1/H2’s. You’re likely missing it - Shorter paragraphs and bullet lists to making skimming easier (improve readability) - More internal links - More focus on the key search intent - Expanding further to answer their “next question”  Pos 25+  Assuming the blog is at least a few months old, it’s likely stuck.  The most common reason it’s stuck is that it doesn’t match the search at all—it’s not even close. Take a deeper look at the page's ranking for the keyword you’re going for. See what patterns they all follow.  How do they talk about the keyword/keyphrase you’re trying to rank for? You’re likely missing something obvious that 5+ pages on the SERPs are doing well.  The second most common reason you’re not ranking is likely word count. Check the average word count and make sure you’re matching that average. Unfortunately, shorter is not usually considered better in SEO.  Pos 50+  If you’ve held this position for your core keyword for 6-12 months. You likely need to rewrite the whole thing. No one is ever going to see this page otherwise.  Quick note  The problem with content marketing is that every time you publish something, you're giving yourself future homework to edit and update it in the future—especially if it's about topics that shift and update frequently. This can become quite unwieldy quickly.  It's one of many reasons we recommend less, but better content.  Some SEO resources - Our past and future tactics about [SEO]( and [Content Marketing](. - Newsletters/blogs from SEO creators like [Kevin Indig](, [Eli Schwartz](, [Backlinko](, and [Marie Haynes]( - Some of our fave SEO tools: [ahrefs](, [Semrush](, [Exploding Topics](, and [Surfer](. What did you think of today's newsletter? 😍 Loved it: Forward to a friend, or send a reply—a simple 😍 will do! If really helps. 🤷‍♀️ Meh: You can unsubscribe [here](), or manage your subscription [here](. 🤔 I'm new here: You can join the party [here](. Something fun  A great (fake) ad by [George Mack]( (aka the Ad Professor). It's also a cool content strategy for someone running an ads agency :)   How we can help you grow - Read our free [playbooks](, [blog articles](, [growth guide](, and [teardowns](—we break down the strategies and tactics that fast-growing startups use to grow. - Enroll in the [Growth Program](, our marketing course that has helped 1,000+ founders get traction and scale revenue. - Become [UNIGNORABLE](. The April 22nd cohort of our audience building course is coming. The pre-sale sold out in 10 minutes. [Join the waitlist](. - Need help running ads? We’ve built [the]([ ads agency]( for startups. - Get your product in front of startup founders by [sponsoring]( this newsletter. Thanks, everyone! We'll be back this Friday <3 [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer](   © 2024 Demand Curve, Inc. 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