[Image](?awt_a=1jS4A&awt_l=Dx3Vy&awt_m=j06FrWxOTQvde4A) [Image]( Kubient, Inc. (NASDAQ: KBNT) is turning the digital advertising industry into a safe place for advertisers all while building maximum shareholder value! Let's face it, no business wants to waste money and if there is a way to go around it, they will choose that way. Companies spend billions of dollars in the massive advertising space and want every penny to count. Little do most people know that scammers have made ad fraud into a billion dollar criminal industry. Criminals are not stealing money from banks when they can now just trick advertisers into directly lining their pockets. Kubient, Inc. (NASDAQ: KBNT) is a NASDAQ company flying under the radar that has a patent pending and game changing technology to fight this fraud called Kubient Artificial Intelligence (KAI) ad fraud prevention. It is now available to the public and is starting to capture wide attention! Kubient, Inc. (NASDAQ: KBNT) is also building meaningful relationships between advertisers and their audience with its Audience Cloud platform, a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The company is helping advertisers maximize the value of their audience, media budgets, and inventory yield. With Kubient, the Associated Press saw their digital advertising supply chain see major revenue and audience growth! Learn why advertisers are becoming obsessed with KBNT and why share prices could start skyrocketing! Our Exclusive Report On: [Image](?awt_a=1jS4A&awt_l=Dx3Vy&awt_m=j06FrWxOTQvde4A) In the midst of the growing digital advertising landscape, KBNT is lighting up on Wall Street with enormous profit potential ahead! Kubient, Inc. (NASDAQ: KBNT) is a tech company involved in the massive advertising industry, which is one of the industries that has experienced the most radical change after the evolution and impact of technology and social media on the world at large. Advertisers have relied primarily on television advertising for decades in order to gain a mass reach. That is until we saw a radical shift to the internet and social media. Digital marketing is a part of advertising that makes use of the internet, mobile devices, social media, search engines, display advertising, and other channels to reach audiences. It has become one of the biggest arenas around and the U.S. is the largest digital advertising market in the world. According to Statista, the U.S. had the highest revenue in the digital advertising market in 2016 â an estimate of $80 billion! Kubient, Inc. (NASDAQ: KBNT) has a next generation cloud-based infrastructure that enables efficient marketplace liquidity for buyers and sellers of digital advertising. The company has a mission to transform the digital advertising industry to audience-based marketing. Audience targeting is a technique used by digital marketers to ensure that their ads are shown ONLY to the people most likely to want what they're selling. [Image](?awt_a=1jS4A&awt_l=Dx3Vy&awt_m=j06FrWxOTQvde4A) Dubbed the Kubient Audience Cloud, this is the company's flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. It acts as a marketplace to help advertisers as well as publishers to transact directly with each other on an open, end-to-end real-time bidding platform for programmatic digital advertising. âThe Audience Cloud makes our vast hospitality display, video and digital out of home network available for real-time bidding and ensures we're making it easier for our advertising partners to reach their desired audience.â â Mike Wasik, President of Hyve [Image](?awt_a=1jS4A&awt_l=Dx3Vy&awt_m=j06FrWxOTQvde4A) Kubient, Inc. (NASDAQ: KBNT)'s second offering is its patent-pending AI/ machine learning platform: Kubient's Artificial Intelligence (KAI). KAI is an in-stream ad-fraud prevention tool that uses pattern recognition and device scoring to catch and identify fraud before it happens. The company is an early entrant within this space and its product operates during auctions for digital ads, using machine learning to identify bots which may drive up bids. KAI demonstrated a 32% reduction in ad fraud for a global marketing company during a beta test in Q1 2020! Kubient, Inc. (NASDAQ: KBNT) recently identified previously undetected fraudulent synthetic network (SynthNet) designed to present web based or computer generated traffic as legitimate mobile application traffic coming from premium app publishers. The SynthNet fraud was detected through Kubient's Artificial Intelligence (KAI). The result was a significant amount of fraudulent website and computer traffic being transmitted that claimed to come from mobile sources like The Washington Post, Weather Underground, and a mixture of apps in other categories such as gaming, entertainment, utilities, shopping, and food. SynthNet is a Central Control System (CCS) bot, meaning it doesn't infect devices or make calls from third party networks, but rather it is deployed directly by the fraudsters on their own systems. These bad actors use it to sell fraudulent traffic as a video ad placement which offers a higher payout to the publisher compared to traditional display advertising. To deploy SynthNet at large scale and have wide saturation across the United States, SynthNet used a Cloud Service Broker (CSB). The service enabled SynthNet to be deployed across multiple cloud providers such as AWS, Google and Azure without needing a direct account with the services and it allows them to continue to operate and deploy if they are disabled from any single provider. "Bad actors are getting smarter about finding ways to send false impressions," said Kubient, Inc. (NASDAQ: KBNT) Paul Roberts, Interim CEO and founder of the company. "We continue to urge advertisers to be cautious of the partners they allow into their tech stacks and remain skeptical about suspicious activity or CPMs that appear to be too good to be true. As ad budgets are still recovering due to COVID-19, it's important that media buyers are buying quality inventory and are catching fraud as soon as possible," he added. The KAI algorithm is trained to analyze the behavior, consistency, and quality to determine audience credibility - accurately flagging fraud within the 300 milliseconds time frame of a programmatic advertising auction. In fact, Kubient's technology catches it in less than 10 milliseconds, which the company believes is faster than any other tool on the market! In the case of SynthNet, the company saw two things in a routine analysis of KAI: - ïFingerprint device information called "User Agents" that were being used in the auction requests which were many versions passed the current iterations of the web browsers they portrayed; and
- ïThe same "User Agents" were in fact Mobile Web traffic, yet the criminals were attempting to sell the advertising impressions as Mobile App traffic. "Fraudsters have devised simplistic yet agile systems that allow them to do less work but achieve maximum impact while evading typical anti-fraud measures," stated Roberts. "KAI technology goes beyond the narrow scope our competitors are relying on and allows us to weed out this new crop of criminals quickly before our clients spend any money." Following the unveiling of the fraud, Kubient, Inc. (NASDAQ: KBNT) reached out to the three companies that had been impacted by the invalid traffic and is working to future proof their ad operations moving forward. This discovery comes on the heels of the Kubient Fraud Prevention Team also discovering Weasel Fraud in October. Wease.IM, was a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon.com, Adobe, Outbrain, Sephora were all victims! In its work with its partners, the KAI team found the Weasel Injection structure and tested it independently. Ultimately, they determined it utilized PreBid.js header bidding but masked/spoofed the true identity of the properties it was selling while also being compliant with both ads.txt and sellers.json protocols. This was accomplished using a bait and switch advert (Malvertising) that when activated would facilitate the Fraudulent Reselling Scheme. Since last year there has been a massive increase in PreBid.js being used to run secondary auctions within display ad units. While some companies defend this behavior by claiming they provide content in the ad unit as well as ads, others like Wease.IM use it in far more nefarious ways. The fraud committed was very simple and effective, and despite seeing other fraud prevention vendors' prebid wrappers existing in the calls, none of them prevented the sale of the traffic. This fraud shows the limits of not only traditional prebid fraud prevention, but also ads.txt and sellers.json. The KAI technology is diligently tracking, identifying and flagging these bad actors before they siphon more money away from advertisers. It is estimated that the advertising industry lost $23 billion to digital fraud in 2019! Kubient, Inc. (NASDAQ: KBNT) advises that all publishers monitor their properties and immediately request any advertisers who inject PreBid.js into their ad units to be blocked and only allow buyers to purchase inventory through non-injected PreBid.JS or similar technology that is owned, controlled or managed by the Publishers or their authorized representative. This is a company already trusted by supply and demand partners across the world including: Choice Hotels, Zeta, Xoox, MTA, and the AP. [Image](?awt_a=1jS4A&awt_l=Dx3Vy&awt_m=j06FrWxOTQvde4A) Kubient, Inc. (NASDAQ: KBNT) worked with The AP to evaluate and streamline its internal ad operations and tech-stack and uplevel its data analysis â ultimately providing the publication with a new way to capture and monetize its audiences by delivering relevant content, integrations, and ads. Over a two week audit period evaluating the existing infrastructure and removing inessential vendors, the company reduced 50% of the SSPs that had access to The APâs tech stack! Within three weeks of implementing Kubient, Inc. (NASDAQ: KBNT)'s Audience Cloud technology, The AP increased its prebid revenue by 80%, and its monthly video revenue increased by 500%! Kubient, Inc. (NASDAQ: KBNT) has a goal to make efficient advertising markets and the company's KAI is a game changing artificial intelligence that is the advertising industry's FIRST pre-bid ad-fraud prevention. It may be only a matter of time that Wall Street discovers this under the radar NASDAQ play! Kubient, Inc. (NASDAQ: KBNT) is revolutionizing the digital advertising landscape and could see monstrous upside ahead! EMAIL}/redirect GENERAL NOTICE AND DISCLAIMER - PLEASE READ CAREFULLY THE FOLLOWING NOTICE AND DISCLAIMER MUST BE READ AND UNDERSTOOD AND YOU MUST AGREE TO THE TERMS CONTAINED THEREIN BEFORE USING THIS WEBSITE OR SUBSCRIBING TO OUR NEWSLETTER. We are engaged in the business of advertising and promoting companies. All content on our website is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. 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