Big Tobacco: Here's Where We Are After the Altria-Cronos Deal

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Before that happens, [click here now](. --------------------------------------------------------------- December 15, 2018 In the Media [A Look Forward at Big Names in the Market]( [Watch the full video here.]( Here's What Legal Cannabis Looks Like After the Altria-Cronos Deal By Michael Robinson Dear Reader, As I've been predicting since I first started covering the field in late 2016, Big Tobacco is diving headfirst into legal cannabis. Altria Group Inc. ([NYSE: MO](), maker of Marlboro cigarettes and other major brands, said early last Friday, Dec. 7, that it's taking a $1.8 billion, 45% equity stake in Canadian cannabis leader Cronos Group Inc. ([Nasdaq: CRON](). Plus, Altria has the option to take over Cronos through 55% ownership over the next four years. The "bigness" of this news is evident in the price. Altria paid $12.14 per share - an 18% premium over Cronos' stock price as of Thursday, Dec. 6, and approaching the stock's all-time high of $15.30. And it's evident in how Cronos absolutely skyrocketed on the news. Altria's dive into pot makes sense, of course. Its long-running global experience in the highly regulated tobacco industry is going to come in handy for an internationally oriented cannabis firm like Cronos, which has operations not just in Canada, but also in Colombia, Germany, Poland, Israel, and Australia. And Cronos should supply a nice shot in the arm for Altria, which, like all tobacco firms, has been hit hard by public health laws and anti-tobacco campaigns. It no doubt hopes the Cronos deal will help turn the tide. As for what happens from here - for Cronos and the rest of the legal cannabis industry we follow so closely - no one can say for sure. But we've seen this story play out before - and can make some pretty good guesses. Recall Aug. 15, one of legal cannabis' biggest days ever. That's when Corona beer parent Constellation Brands Inc. ([NYSE: STZ]() announced that it was taking a major stake in Canadian marijuana leader Canopy Growth Corp. ([NYSE: CGC]() in a headline-grabbing $3.8 billion deal. Canopy went on to surge 19% in one day, and then explode another 51% in the week following. But here's the even more important point: Canopy's rise brought up just about every other pot stock along with it. Just take a look at what happened to the Horizons Marijuana Life Sciences ETF ([TSX: HMMJ.TO](). The cannabis stock ETF soared nearly 80% through mid-October - in just two months. Meanwhile, the SPDR S&P 500 ETF Trust ([NYSE: SPY]() tumbled more than 3%. That's where we are right now - on the precipice of another huge leg up for pot stocks. (I don't have time to get into it now, but other cannabis companies have already seen their share prices on the move.) And this Altria-Cronos deal is the catalyst, just as the Constellation-Canopy blockbuster was the trigger for legal marijuana's last big move up. 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