Friend, back in April, Daily Kos President Will Rockafellow sent the email below about the state of our finances. I wanted to give you an update where we currently stand. The short of it is that we have continued to see our revenue recover, but we are still not out of the woods. [Just as we have for the last few months, we have raised our June fundraising goal by $100,000 in hopes of making up that lost revenue. Can you help Daily Kos with a donation of $5?]( [DONATE](
Daily Kos relies on three different sources of revenue: community fundraising, advertising, and list building, in which Democratic and progressive campaigns pay for the opportunity to make their case to our readers over email. Starting late last year, we started seeing our revenue for both advertising and list building decrease. We knew heading into 2023 that we would be facing some hard decisions in order to keep producing the quality of content and activism that you have come to expect from us. We made financial cuts and other changes in hopes of improving our revenue and balancing our budget. Unfortunately, for the first few months of 2023 we saw our income lag behind our revenue projections. For nearly a decade now, Daily Kos has relied on donations from our readers and activists to help make ends meet. However, now more than ever before, Daily Kos is relying on those donations to power our work. Grassroots donations of just a few dollars now account for over half of our revenue while advertising and list building account for a fraction of what they used to. [Daily Kos needs to raise another $109,651 by the end of June to reach our fundraising goal. Friend, please support progressive news and activism by donation $5 or whatever amount is meaningful to you.]( [DONATE](
Thank you for all you do,
Amanda McKay, Daily Kos ---------------------------------------------------------------
Friend, I need to be upfront with you about the state of Daily Kos' finances. [At this time, we are relying more and more on the support of readers and activists to cover our expenses. We need to raise $145,371 over the next ten days to hit our fundraising goal. Can you support the work of Daily Kos by making a donation of $5 today?]( [DONATE](
For decades now, news media companies have been struggling to make ends meet. The challenges have been varied, whether it is internet behemoths like Facebook, Apple, Amazon and Google sucking up an ever greater share of digital advertising revenue, the shift of audience engagement across platforms, the COVID pandemic, or the uncertainty of the economy. Some news media companies have not survived. Daily Kos has been insulated to these challenges, but not immune. So far, 2023 has been one of our hardest years. We knew that going into the year that we would be operating at a loss for the first quarter, that our expenses would be more than our revenue. Unfortunately, our actual revenue lagged behind our projections, digging an even deeper financial hole. We were forced to make deep financial cuts and make other changes in hopes of improving our revenue. Finally, after months of struggling, we are starting to see the impacts of those changes. March revenue performance was more in line with expectations. We missed our forecasts by $26,000. We are also aware that much of our advertising and list building revenue will come in the second half of 2023 as we head into the 2024 election year. We are not out of the woods yet. In hopes of making up lost ground, just as we did in March, we are raising our April fundraising goal by $150,000. [Friend, can you support progressive, independent news you can do something about by making a donation of $5 today?]( [DONATE](
Keep fighting!
Will Rockafellow
President, Daily Kos If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible. Sent via [ActionNetwork.org](. To update your email address, change your name or address, or to stop receiving emails from Daily Kos, please [click here](.