Newsletter Subject

Please read this important email from the President of Daily Kos

From

dailykos.com

Email Address

campaigns@dailykos.com

Sent On

Sat, Apr 29, 2023 07:03 PM

Email Preheader Text

Friend, as I mentioned in the email I sent earlier this week , so far, 2023 has been one of Daily Ko

Friend, as I mentioned in the email I sent earlier this week (below), so far, 2023 has been one of Daily Kos' hardest years financially. It gives me little comfort to know that we are not alone. Across the board, news outlets are struggling to cover their expenses. Just last week we learned that Buzzfeed News joins a growing list of digital news companies that have been hard hit by market trends. Many have had to make drastic cuts, including layoffs or, [in the case of Buzzfeed News](, have completely shut down. Daily Kos has been able to weather the ups and downs of the economy because of our incredibly supportive community. Daily Kos doesn't have billionaire investors and corporate sponsors, we have tens of thousands of readers and activists donating what they can—we are truly reader-supported news. There couldn’t be a more important time to come together to fight, not only for the sustainability of Daily Kos, but for the endurance of the progressive ideals we stand for in the face of tangible threats to our democracy and our rights. [That's why I am asking you for your help. Daily Kos still needs to raise $16,210 by the end of the month to meet our fundraising goal. Can you donate $5, or whatever amount is meaningful to you, to help us reach our goal?]( [DONATE]( Keep fighting! Will Rockafellow President, Daily Kos --------------------------------------------------------------- Friend, I need to be upfront with you about the state of Daily Kos' finances. [At this time, we are relying more and more on the support of readers and activists to cover our expenses. We need to raise $145,371 over the next ten days to hit our fundraising goal. Can you support the work of Daily Kos by making a donation of $5 today?]( [DONATE]( For decades now, news media companies have been struggling to make ends meet. The challenges have been varied, whether it is internet behemoths like Facebook, Apple, Amazon and Google sucking up an ever greater share of digital advertising revenue, the shift of audience engagement across platforms, the COVID pandemic, or the uncertainty of the economy. Some news media companies have not survived. Daily Kos has been insulated to these challenges, but not immune. So far, 2023 has been one of our hardest years. We knew that going into the year that we would be operating at a loss for the first quarter, that our expenses would be more than our revenue. Unfortunately, our actual revenue lagged behind our projections, digging an even deeper financial hole. We were forced to make deep financial cuts and make other changes in hopes of improving our revenue. Finally, after months of struggling, we are starting to see the impacts of those changes. March revenue performance was more in line with expectations. We missed our forecasts by $26,000. We are also aware that much of our advertising and list building revenue will come in the second half of 2023 as we head into the 2024 election year. We are not out of the woods yet. In hopes of making up lost ground, just as we did in March, we are raising our April fundraising goal by $150,000. [Friend, can you support progressive, independent news you can do something about by making a donation of $5 today?]( [DONATE]( Keep fighting! Will Rockafellow President, Daily Kos If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible. Sent via [ActionNetwork.org](. To update your email address, change your name or address, or to stop receiving emails from Daily Kos, please [click here](.

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