Re: This just isn't cutting it anymore:

The truth is, Friend, we need your support more than ever. As I pointed out in the email below, advertising revenue just doesn't cut it anymore. We can no longer cover our operating expenses on solely advertising revenue. Donations of just a few dollars, or more, have been Daily Kos' most sustainable and reliable source of income to cover our budget needs. That's why I am asking for your help today, friend: [We are close to reaching our January goal. We just need to raise another $10,122 to reach our fundraising goal for the month. Can you help Daily Kos by donating $5 by the end of the day?]( [DONATE]( Thanks for all you do, Amanda McKay, Daily Kos --------------------------------------------------------------- Friend, there once was a time when Daily Kos was like many other media outlets, relying solely on advertising revenue to cover our budgetary needs. Unfortunately, those times are long gone. Over the past decade there have been numerous reasons why advertising revenue has plummeted. Namely big tech companies like Facebook, Apple, Amazon and Google taking up an ever growing portion of available advertising revenue. In 2022, [68% of advertising revenue]( went to these four companies. Daily Kos was thankfully smart and diversified our revenue streams. Unlike other media outlets, this shielded us from the dire impact of shrinking revenue. However, as much as that strategy sustained us for nearly a decade, we are now facing a budget deficit. Donations of just a few dollars, or more, have been Daily Kos' most sustainable and reliable source of income to cover our budget needs. That's why I am asking for your help today, friend: [Daily Kos still needs to raise $67,985 by the end of January to cover our budget costs. Can you donate $5 today to support our continued work?]( [DONATE]( Thanks you for all you do, Amanda McKay, Daily Kos If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible. (Please note that we may be slow to process checks during the coronavirus outbreak.) Sent via [ActionNetwork.org](. To update your email address, change your name or address, or to stop receiving emails from Daily Kos, please [click here](.