Newsletter Subject

stop paying the Meta Ads tax 🛑

From

customers.ai

Email Address

larry_kim@customers.ai

Sent On

Thu, Jul 11, 2024 04:10 PM

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Are your campaigns feeling the pinch from Facebook’s data tax? Don’t let their loss of dat

Are your campaigns feeling the pinch from Facebook’s data tax? Don’t let their loss of data be your problem. [Customers.ai]( Hi there, Are your campaigns feeling the pinch from Facebook’s data tax? Or more accurately, the ‘lack of data’ tax? Since iOS14, Facebook Ads have struggled with targeting, and it’s only gotten worse with the removal of cookies and click IDs. Your Facebook Ads NEED data to perform efficiently. That’s why Meta rolled out their Conversions API (CAPI). Meta wants you to train their Advantage+ audience targeting algorithms with signals from your website. If you don’t, you face higher ad costs! 💸 What’s exciting is that as marketers like you implement our “Super CAPI” tool, we’re seeing Event Match Quality Scores (EMQ) rise and ad costs drop. For example, we implemented our “Super CAPI” pixel on a site Friday, and by Monday, their EMQ score rose from 0 to 6.7 (and climbing!). Another customer saw CPAs cut in half three weeks after implementing the “Super CAPI” pixel. Low EMQ scores are essentially a tax on Facebook ads – and no one wants to pay extra taxes! Customers.ai for Meta advertisers is here to help you avoid these unnecessary fees. [Schedule a demo today]( and I will show you how our new Super CAPI tool can help lower your ad costs. PS - Don’t forget to ask about our Meta Ads guarantee. Sincerely, [Larry Kim Customers.ai]( Larry Kim Founder Customer.ai Customers.ai 885 Boylston Street, 10th Floor, Boston, MA 02115 USA You are receiving this email because you or someone from your organization signed up for updates on MobileMonkey.com. [Unsubscribe](

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