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A/B test of Super CAPI vs Meta Pixel alone

From

customers.ai

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larry_kim@customers.ai

Sent On

Thu, May 9, 2024 05:16 PM

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+23% ROAS is the tip of the iceberg… Hey there, Yesterday I talked to a customer who was part o

+23% ROAS is the tip of the iceberg… [MobileMonkey]( Hey there, Yesterday I talked to a customer who was part of Customers.ai's [Super CAPI]( beta. (Quick background: CAPI, the Meta Ads Conversions API, is how Meta matches on-site events to ads for conversion attribution and audience targeting. More data = better ad performance. But in reality, CAPI is really limited due to 3P cookie loss. OK, back to the story…) Our client showed us what a 5-min install of Super CAPI + retargeting audience restoration did to their Meta Ads: - Doubled visitor retargeting audience vs. the Meta pixel alone - 23% Purchase Return on Ad Spend (ROAS) lift - 250% ad conversion rate lift *Record scratch* 250% CVR increase?! [Schedule a call]( for your 1:1 demo of Customers.ai's new, ROAS-skyrocketing Super CAPI. For a limited time, we're offering Super CAPI for free on all new plans through June 30. Looking forward to seeing how our team can help your company grow. Sincerely, [Larry Kim Customers.ai]( Larry Kim Founder Customer.ai Customers.ai 885 Boylston Street, 10th Floor, Boston, MA 02115 USA You are receiving this email because you or someone from your organization signed up for updates on MobileMonkey.com. [Unsubscribe](

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