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Why Your Uber Ride Is Suddenly Costing a Fortune

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curbed.com

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newsletters@curbed.com

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Mon, Jun 7, 2021 05:30 PM

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A daily mix of stories about cities, city life, and our always evolving neighborhoods and skylines.

A daily mix of stories about cities, city life, and our always evolving neighborhoods and skylines. [Curbed]( MONDAY, JUNE 7 GETTING AROUND [Why Your Uber Ride Is Suddenly Costing a Fortune]( Driver shortage, customer surplus, and harsh financial reality. Photo: Eduardo MunozAlvarez/VIEWpress/Corbis via Getty Images The lockdown ended. The curfews were lifted. And just as New Yorkers started to peel off their masks and make their way back out into the world, they were confronted by a rather rude reopening reality. Ride-hailing prices are up — way up, by [50 percent or more]( over pre-pandemic rates. The shocking incongruity of Uber’s pricing in particular went viral when Sunny Madra, vice-president of Ford’s accelerator program, [posted screenshots]( of a Wednesday morning ride from midtown Manhattan to JFK Airport that cost $248.90 — about as much as his flight to San Francisco. But why now? A sudden boom in vaccinated riders ready to hit the town? A shortage of drivers? Start-up-subsidized transportation companies finally facing the financial facts? [Continue reading »]( Never miss a story from Curbed: [Subscribe now.]( [Learn more about RevenueStripe...]( The Latest [After MoMA, the Black Reconstruction Collective Plots Its Future in Architecture Its members talk institutional change, practicing refusal, and what comes next.]( By Diana Budds [Roanne Adams’s 3-Day Trip to Palm Springs “After dinner we danced by the pool to everything from Nancy Sinatra to Roxy Music, and people jumped in the pool — or got thrown in.”]( [A Williamsburg Loft Just Waiting on Its 3-D-Printed Birds Sebastian Errazuriz refuses to accept life as it is.]( [Weeknight Parties, Weekend Clampdowns, and Angry Neighbors in Washington Square Monday through Thursday, the revelry goes on.]( [A Nick Cave Installation, a Squiggly Lamp, and Other Things I Liked This Week Including the city’s best new rooftop.]( [Get Ready for Flat-Rat Summer Rodents and cars do not mix.]( [Look! Books! The Tired Old Mid-Manhattan Library Gets a Sharp New Renovation An understated top-to-bottom rehab puts open access — and open books — front and center (and a café on the roof).]( [Learn more about RevenueStripe...]( [Read More From Curbed]( It happened this week — let’s talk about it. [Sign up for My Week in New York](: a new newsletter from the editors. [GET THE NEWSLETTER]( [logo]( [facebook logo]( [instagram logo]( [twitter logo]( [unsubscribe](param=curbed) | [privacy notice]( | [update preferences]( This email was sent to {EMAIL}. Was this email forwarded to you? [Sign up now]( to get this newsletter in your inbox. [View this email in your browser.]( You received this email because you have a subscription to New York. Reach the right online audience with us For advertising information on e-mail newsletters please contact AdOps@nymag.com Vox Media, LLC 1201 Connecticut Ave. NW, 11th Floor Washington, DC 20036 Copyright © 2021, All rights reserved

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