Williamsburg’s Wellness Corridor

A daily mix of stories about cities, city life, and our always evolving neighborhoods and skylines. [Curbed]( THURSDAY, APRIL 11 brick and mortar [Welcome to Williamsburg’s Wellness Corridor]( Heading north on Wythe, a person could go from red-light therapy to a Juvaderm touch-up to a cold plunge without even calling an Uber. Photo-Illustration: Curbed; Photos: Google Earth, WTHN Late 2019 was an inauspicious moment to get into the communal shvitzing business, but [Bathhouse]( pulled it off. The space, 10,000 square feet of purple grow lights, mosaic tiles, and massive indoor plants in a former soda factory on North 10th Street, was closed by the shutdown just a few months after it opened but found its saunas and cold-plunge pools swarmed as the city reopened and inched back to life. It was a good time to get “well.” Four years later, weekends routinely sell out in advance and on a recent visit on a rainy Tuesday — a “quiet” morning, says co-founder Jason Goodman — I saw around 40 people milling around the Veronica Carpenter Architects–[designed]( facilities, ranging from Equinox-toned 20-somethings to senior citizens in baggy swim trunks. It’s pretty much the same story at the Flatiron location, which is three times the size, Goodman says. They would soon be expanding to the 18,000-square-foot building next door (including the roof), once used by [the Brooklyn Brewery](, to accommodate demand. “I’ve lived in Williamsburg for 21 years,” he says. He knows the neighborhood, knows the people: “They’re going to a spa once a week, getting a facial once a month.” [Continue reading »]( Want more on city life, real estate, and design? [Subscribe now]( to save over 40% on unlimited access to Curbed and everything New York. [Learn more about RevenueStripe...]( The Latest [The Eavesdropper Goes to Woody Allen’s New Movie [Whispers] “I love Woody Allen.”]( By Adriane Quinlan [The Look Book Goes to the Best Baguette in New York Competition Bread lovers turned out to vote for bakeries like Frenchette and Mille-Feuille in the final round of the contest hosted by French Morning.]( By Kelsie Schrader [A Couple Who Turned Their 75th Street Townhouse Into a Kind of Art Museum Israeli artist Ilana Goor and her concession-operator husband have filled all six floors of their home with eccentric pieces.]( By Adriane Quinlan [Learn more about RevenueStripe...]( [Read More From Curbed]( [Sign up to get The Listings Edit](, a weekly digest of the most worth-it apartments in New York. [GET THE NEWSLETTER]( [logo]( [facebook logo]( [instagram logo]( [twitter logo]( [unsubscribe]( | [privacy notice]( | [update preferences]( This email was sent to {EMAIL}. Was this email forwarded to you? [Sign up now]( to get this newsletter in your inbox. [View this email in your browser.]( You received this email because you have a subscription to New York. Reach the right online audience with us For advertising information on email newsletters, please contact AdOps@nymag.com Vox Media, LLC 1701 Rhode Island Ave NW, Washington, DC 20036 Copyright © 2024, All rights reserved