Hey {NAME}, When it comes to networking, one of the top concerns I get is: "I have no idea what to say." It can be so hard to know how to start a relationship. What can you do or say that will make someone want to engage with you? And that gets even harder to figure out when the person you want to connect with has next to no information available online. So how do you overcome that? You use The Advice Triangle. First, I'll show you how it works, then I'll explain why it works: How To Implement The Advice Triangle Step #1: Identify A Contact You Want To Reach Out To First, you want to identify your target contact. The Advice Triangle works best when you choose someone who is a little bit further along in their journey. Maybe they're working at your target company, they're in your desired role, or they simply already have what you want in some capacity. Step #2: Send Them A Short Email Asking For "This Or That" Advice Next, you want to send them a message asking them for "This Or That" advice. This is where you give them two pre-determined options and ask them to simply choose one. Here's a template: "Hi [Name], I came across your information on LinkedIn while I was looking for people with impressive experience in the [Insert Industry] space. Your background really stood out to me, especially [Insert Something Specific About Their Background]. I'm currently looking to level up my skills as a [Insert Job Title / Occupation]. If you have a few seconds, I was wondering if you'd recommend that I do A or B to achieve that goal: A. Invest in X certification from [Organization] B. Read [Book Title] by [Author] I know this is a big ask coming from a stranger. You can literally just reply with "I'd do A" and I would be incredibly grateful!" Step #3: Take Action And Report Back When someone bites and replies with an answer? You take action! Dive into the thing they recommended, take notes while you're doing it, and think about how it's helping you improve. When you're done, reply back to the thread with an email that: - Thanks them for taking the time to share the advice
- Illustrates how you took action on the advice
- Shares the specific things you learned and how they've helped
- Asks for more advice (e.g. "what would you recommend I do next?") Now you can rinse and repeat until you've built a rapport with this person and they've seen you grow as a direct result of their advice! Why Does The Advice Triangle Work? This strategy is insanely effective for several reasons. First, it makes it stupid easy for your contact to reply. If all they have to do is say "I'd do A" or "Do B," they can scratch the itch of wanting to help in literally 5 seconds. And that's all you need to get in the door! Two, this works with anyone. You don't need to know anything about this person or have any special credentials / experience to make this ask. You just need to know that they are a few steps ahead of you on the journey. Third, you prove that you're worth investing in. When you not only take action on their advice, but you report back to them and show them how they've helped, you make them feel like you're someone who is worth mentoring! Fourth, you always leave the door open for the next conversation. At every step in the cycle, you have an action to take and a reason to continue the conversation with them. Fifth, you turn them into an advocate. Each time you take action on their advice, you're deepening the level of investment from their side. They're actively seeing you grow as a result of their advice. Whenever we're invested in something, we're more likely to sing its praises and go to bat for it (which is what your contact will do for you). So, if you're struggling with what to say when you network or how to continue relationships after the first conversation? Give the Advice Triangle a shot. I bet it'll change the game for you :) Be well, Austin PS - This is just one of an entire set of networking strategies we use with our coaching clients. If you want to level up your networking game and finally land that job you know you deserve before the end of the year, [click here to book a free Clarity Call with our team]() to see how we can help! [Cultivated Culture] Land a job you love without applying online. How Can I Help You?
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