From
cultivatedculture.com
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austin@cultivatedculture.com
Sent On
Mon, Jul 3, 2023 02:32 PM
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Hey {NAME}, Changing careers is hard. Most people think they need jobs to get experience. But the be
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Hey {NAME}, Changing careers is hard. Most people think they need jobs to get experience. But the best way is to create your own. Here are 7 steps I used to jump from healthcare to Microsoft: 1. Foundational Knowledge I started by learning the basics of my new field. I scoured the web for the top 3 introductory courses on marketing. I devoted a month to taking all of them. But education doesn't get you hired, results do. This was just the starting point. 2. Create A Sandbox Next, I set up my own website. I explored all the digital marketing channels: I published articles (SEO). I ran small paid campaigns to it. I started social accounts for it. I made an email newsletter. This let me get hands on with real tools I'd use. 3. Volunteering Now it was time for the real deal. I reached out to 100s of local businesses. I told them about my goal to transition industries. Then I offered them my services for free with an out to cut ties at any time. This gave me "real" experience and testimonials. 4. Consulting Next, I started charging for my services. I started with a low monthly retainer. Then I used my volunteering case studies to get clients. As I helped more clients, I increased my rates. I also expanded my experience and skills. I was getting paid to learn! 5. Documenting The Journey As I learned, I shared. I created content about: - Strategies I was testing - Mistakes I made - Results of tests I ran - Big wins Writing helped me cement what I learned. It also acted as a "resume" where employers could see how I operated. 6. Action-Oriented Education I didn't stop taking courses after Step 1. I used my "real world" work to guide me. If a client gave me a task I couldn't do? I'd take a course on it. If I realized I needed a skill to level up? I read a book on it. Action refined my education. 7. Packaging It All Up This process allowed me to create my own experience. I put it on my resume, in my LinkedIn, and used the examples during interviews. When I started, I was working in healthcare. By the end, I'd landed my dream job at Microsoft. I hope it helps you too! Be well, Austin [Cultivated Culture] Land a job you love without applying online. How Can I Help You?
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