Plus, North America ends down year on down note January 8, 2024 Hi, {NAME}. Feeling optimistic about 2024? You’re not alone. [Startup investors we spoke with are pretty upbeat]( about what this year holds for the industry. That’s despite 2023 ending on [a down note for North American startup funding](. ð° [Forecast: Why VCs are bullish about 2024]( Many venture investors are starting the new year feeling quite good about the startup industry’s prospects in 2024. Funding has likely already hit its low, the exit markets seem poised for a comeback, and the industry appears to be coming to terms with the new normal of work, they argue. ð [North American startup funding ends 2023 on a down note]( Hope clearly springs eternal for startup investors. Despite all their positive feelings about 2024, [Crunchbase]( data shows we enter the new year coming off a low for startup funding in North America, the largest market for venture investment. Not only were dollars down in Q4, but deals were too. [Dive in with our year-end report](. ð® [Investors press pause on gaming startups]( Although shares of big gaming companies such as [Electronic Arts]( [Nintendo]( and [Sony]( performed quite well last year, smaller startups trying to compete in the space largely struggled to score funding from investors, [Crunchbase]( data shows. Related Crunchbase Pro list: [Gaming-Related Startup Funding]( âï¸ [Tech layoffs continue in new year]( All told, nearly 200,000 U.S. tech workers — in reality, likely many, many more — lost their jobs in 2023. That was more than double 2022’s total. Will 2024 offer some reprieve? Time will tell, but for now it looks like layoffs are continuing in the new year. ð [Startup funding in 2023 hit lowest level in 5 years]( It wasn’t just the unicorn startups that were hurting in 2023’s dismal venture funding environment. In fact, early-stage investment declined more than any other funding stage in 2023, falling 40% year over year. We look at that and the other big numbers and trends with our exclusive global startup funding report. ð [5 trends we’re watching in 2024, from M&A to IPOs]( Between the rapid ascendance of AI and the often dramatic downfall of startups large and small, [2023 was action-packed](. We expect 2024 to be the year when things settle down a bit — but that doesn’t mean there aren’t some big trends to watch in the new year. [Here are our top five](. Get more with Crunchbase Enterprise
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