My name is Michael Robinson, and I am addicted to my iPhone. Iâm not proud of my addiction. I try repeatedly to get a handle on it. But every day, I find myself clinging to my smartphone. The phoneâs technology doesnât help in the struggle to curb my addiction. Advanced algorithms ensure that no matter [â¦] You're receiving this email as part of your subscription to Michael Robinsonâs Trend Trader Daily [Unsubscribe](. [Trend Trader Daily] This Money-Making Opportunity is Addictive December 12, 2023 My name is Michael Robinson, and I am addicted to my iPhone. Iâm not proud of my addiction. I try repeatedly to get a handle on it. But every day, I find myself clinging to my smartphone. The phoneâs technology doesnât help in the struggle to curb my addiction. Advanced algorithms ensure that no matter how hard I try, I keep coming back for more. The thing is, Iâm not alone in this form of addiction. And while it can be a discouraging burden to carry for many... Itâs one that can deliver investors like us significant profits. The Nature of My Addiction My attachment to my iPhone isnât related to texting, gaming, or surfing the Web. Rather, it relates to something that most of us encounter on a daily basis: digital ads. Irony abounds. I complain constantly about how my Instagram feed is chock full of ads. And yet, I keep clicking on them! As I said, though, Iâm not alone... Ads are Everywhere According to Expert Market Research, the global digital-marketing sector reached $363 billion this year. And less than a decade from now, itâll become a trillion-dollar market. One reason behind this sectorâs growth is something I mentioned earlier. Advanced algorithms are smarter than ever, and ensure that you as a consumer see ads that are not only interesting, but relevant to your wants and needs. But another reason this market has so much potential is simply because ads are everywhere these days. And I do mean everywhere. During a recent Uber ride, the headrest in front of me served up a trivia game complete with a bevy of ads. At gas stations, you canât fill your tank without standing in front of a digital screen showing ads. And the next time you check into a hotel, pay attention to the television in your room. Often, itâs showcasing information about hotel amenities and ads for local restaurants and shops. And these are just my experiences... Everyoneâs Seeing Ads As The Wall Street Journal reports, digital ads have become part of everyday life. Retailers Best Buy and Walmart, for example, have turned TVs they sell into advertising machines, designed to increase revenues and profit margins. Walmart even sells ads that appear on screens in self-checkout lanes. If you drive an electric vehicle (EV), youâre no stranger to digital ads. Most EVs take at least 45 minutes to charge, giving advertisers plenty of time to put ads in front of your eyeballs. Thatâs why charging-station provider Volta (VLTA) has launched ad campaigns at its network of charging stations, and can deliver one billion ad impressions per month across nearly 40 metro areas. Like them or not, ads arenât going anywhere. The question becomes: How can we profit from them? Our Path to Profits Thatâs where The Trade Desk (Nasdaq: TTD) enters the picture. Headquartered in Ventura, California, Trade Desk is the worldâs largest provider of ad management for digital marketers. The concept behind the companyâs value proposition is simple yet powerful. Clients tap into a cloud-based platform to buy, track, and optimize ads placed across more than 70 advertising networks. Odds are, this company plays a role in many of the digital ads you come across daily. Itâs set up to display ads on websites about sports, finance, news, and pop culture. And it can target smart TVs, smartphone apps, and podcasts. Simply put, Trade Desk offers customers the ability to market to anyone, anywhere, through almost any means â all through one interface. The Real Headliner Platforms like Googleâs DoubleClick and Metaâs Facebook Ads may get all the headlines. But among marketers paying for all that digital content, Trade Deskâs offering is more popular. Marketers find the companyâs data extremely valuable. Its platform provides access to real-time pricing of ad spots, giving customers more transparency. And did I mention how everything can be done automatically? Trade Desk offers extensive systems that enable marketers to set their parameters and let the platform handle a given budget on its own. This online advertising marketplace handles more than 10 million queries per second, or about 800 billion a day. In other words, Trade Deskâs systems must handle responses in less than 15 milliseconds â faster than the blink of an eye. Earnings Climbing â Are Stock Prices Next? In the most recent quarter, per-share profits for Trade Desk jumped 27% from the year-ago quarter. Even cutting that in half to account for a possible economic slowdown (one that could put a dent in global advertising in 2024), we could still see earnings double in roughly five years. As you know, when earnings climb, stock prices often do, too. That means an investment in Trade Desk today could translate to a windfall of profits over the next few years. Donât miss out. Cheers and Good Investing, [Michael Robinson]
Michael Robinson
Chief Investment Officer
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