Two weeks ago, someone paid close to one million dollars for a used napkin. Thatâs right, a million bucks for a napkin â the kind you use to wipe off your face after finishing a plate of messy wings. Why the heck did a used napkin fetch such an enormous price? And more importantly, how [â¦] You're receiving this email as part of your subscription to Crowdability. [Unsubscribe here](. [Crowdability Editorial]( [feature] How To Make a Million Dollars from a Napkin Brian Eller Two weeks ago, someone paid close to [one million dollars]( for a used napkin. Thatâs right, a million bucks for a napkin â the kind you use to wipe off your face after finishing a plate of messy wings. Why the heck did a used napkin fetch such an enormous price? And more importantly, how could you position yourself for profits by investing in something similar? Letâs take a look. This Is No Ordinary Napkin Paying a million dollars for a used napkin seems absurd. But as youâve probably guessed by now, this is no ordinary napkin. This one has tremendous appeal and value, thanks to whatâs on it⦠More specifically, whatâs written on it. A Lunch Date and a Deal Below is a picture of the million-dollar napkin: This everyday napkin captures the basics of an agreement to sign a teenager named Lionel Messi to Barcelonaâs youth-soccer team. Messi was just thirteen years old when he met with Carles Rexach, the Director of pro soccer club FC Barcelona, for lunch at Barcelonaâs [Pompeia Tennis Club](. Rexach scribbled and signed the ad hoc ânapkin contractâ in a bid to secure Messi for the team. It was a bet that would pay off handsomely⦠One of the All-Time Greats Lionel Messi is now thirty-six years old. And heâs enjoyed a banner career, collecting enough [championships and awards]( to fill a trophy case. Heâs been named the best player in the world by FIFA a record eight times, and heâs won a record eight Ballon dâOr awards, given annually to the worldâs top soccer player. He also led Argentina to the 2022 FIFA World Cup championship. Messiâs stardom extends off the field, too. He has close to 500 million followers on Instagram, the [second-highest]( of all athletes worldwide. Simply put, Messi is a global superstar â which explains why a document detailing the start of his career would be so valuable. Like a Sketch of the Mona Lisa Said Nicky Holender, a former pro soccer player who now coaches top athletes, âIn the world of high-stakes football with all the mega-agents, writing a contract on a napkin is so iconic. Itâs like finding a sketch of the Mona Lisa on an A4 piece of paper before the original was done.â When the napkin went up for auction last week, it was expected to fetch around $350,000. But the winning bid was far higher than that. The winner paid just a touch less than $1 million. Perhaps a sale price like this isnât so surprising. After all, many wealthy investors are turning to âcollectibles.â Let me explain⦠An Alternative to Stocks and Bonds Most folks invest mainly in stocks, bonds, and ETFs. If theyâre really adventurous, maybe theyâll add some bitcoin. But the rich invest differently. According to the Motley Fool, the rich mainly invest in alternative assets â for example, private startups and private real-estate deals like we focus on here at Crowdability, along with âcollectiblesâ like art, watches, and sports memorabilia. As of 2020, the wealthy held about half of their assets in these alternative investments, and less than a third in stocks. The remainder was in bonds and cash. Why would they do such a thing? Letâs take a look. Three Reasons the Wealthy Invest in Alternatives For starters, investing in alternative assets provides diversification. So even if the stock market crashes, these assets can keep growing in value. Furthermore, they offer a hedge against inflation. In inflationary times like weâre in today, thatâs a valuable trick. But perhaps most important of all, they can provide market-beating returns. For example, over the last twenty-five years, startups have delivered annual returns of fifty-five percent. Thatâs about ten-times higher than the historical average for stocks. Meanwhile, according to the Sports Memorabilia Index, the average annual return from sports memorabilia from 2008 to 2021 was fourteen-and-a-half percent. That beats the S&P 500 by a huge margin. And according to the Motley Fool, over the last decade or so: - Wine has shot up 127% in value. - Classic cars have gone up 193%. - And rare whisky is up an astonishing 478%. So, how can you get in on the action â before these items become so valuable, and for just hundreds of dollars instead of hundreds of thousands or even millions? Investing in Collectibles Recently, a new type of website has emerged to give ordinary people the ability to invest small amounts of money into everything from fine wine to fine art. Essentially, just like you can buy a $100 stake in a startup, now you can buy $100 worth of a vintage Bordeaux, a classic piece of art, or sports memorabilia like the napkin used to mark the start of Lionel Messiâs career. On [Public]( for example, you can invest in collectibles including rare sneakers, famous artwork, and valuable trading cards. And on [Rally]( you can find everything from tickets to Elvis Presleyâs last live performance to a 1955 Porsche 356 Speedster to sports memorabilia like a game-used, signed Mickey Mantle jersey from 1960. You can invest whatever youâre comfortable with â $100 here, $100 there â and when the item sells, you receive your profits in relation to how much you put in. Before You Dive In Keep in mind â all the typical caveats about investing apply here. For example, donât invest more than you can afford to lose; invest in what you know; and be sure to dip your toe into the water before diving in. Furthermore, many alternative investments arenât entirely âliquid.â That means they canât necessarily be converted into cash at the snap of your fingers. So donât invest your rent or grocery money into these offerings. But if youâre looking to invest like the rich â or want to keep an eye out for other famous napkins! â platforms such as Public and Rally can be a great place to start. Happy investing. Best Regards,
[Brian Eller]
Brian Eller
Editor
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