Editorâs Note: Today we welcome a new contributor, Brian Eller. For the past seven years, Brian has been behind the scenes at Crowdability doing investment research and acting as our Managing Editor. Previously, he worked as a Special Agent for the U.S. Department of Defense. We hope you enjoy his writings and investment insights! âIâm [â¦] You're receiving this email as part of your subscription to Crowdability. [Unsubscribe here](. [Crowdability Editorial]( [feature] Tomorrow: Wealthy Investors Dive into âSports Weekâ â Join Them Brian Eller Editorâs Note: Today we welcome a new contributor, Brian Eller. For the past seven years, Brian has been behind the scenes at Crowdability doing investment research and acting as our Managing Editor. Previously, he worked as a Special Agent for the U.S. Department of Defense. We hope you enjoy his writings and investment insights! âIâm looking to buy a nice pair of shoes. But Iâve got a budget. The most Iâll spend is $300,000.â I was at a dinner party in New York when I overheard this statement from the man seated across from me. My jaw dropped. Three-hundred grand â for a pair of shoes? So today, Iâll explain a few things: Why this man isnât as crazy as he sounds⦠Where he might find the shoes heâs looking for⦠And why following in his âfootstepsâ could help you beat the stock market! How the Rich Do It A brief conversation with the gentleman across the table confirmed my suspicion: He was rich. But now he was aiming to get richer. The way he planned to achieve this new wealth was by investing in a pair of sneakers that had previously been worn by a famous athlete. You see, as my colleague Matt has explained ([here]( and [here]( for example), the rich invest differently than most of us. They donât have typical 60/40 portfolios. And this difference might explain why they keep getting richer. According to the Motley Fool, the rich mainly invest in âalternative assets.â These alternatives include private startups and private real-estate deals â the kind we focus on here at Crowdability⦠But they also include fine art, vintage wine â and, increasingly, sports memorabilia like the game-worn shoes of famous athletes. Where can an investor find assets like these? Welcome to Sothebyâs Historically, when looking to invest in rare antiquities, buyers would turn to Sothebyâs. Sothebyâs is one of the worldâs leading auction houses for fine art, jewelry, and collectibles. For more than three hundred years, the company has handled the biggest and most important auction sales â from the $922 million âMacklowe Collectionâ of art, to The Jacqueline Kennedy Onassis Collection, to the flamboyant contents of Gianni Versaceâs Miami mansion. But starting in 2019, Sothebyâs began auctioning something new: sneakers. For example, it sold a 1972 Nike âMoon Shoeâ for about $437,000. And in 2020, it sold a pair of autographed Michael Jordan âAir Jordan 1â sneakers for $560,000. But now Sothebyâs is ramping up its offerings for such sports memorabilia â and with good reason⦠Investing in Sports Memorabilia Is Soaring in Popularity The market for investing in sports memorabilia has exploded recently. According to market-research firm Market Decipher, in 2021, sports memorabilia was a twenty-six-billion-dollar global market. But by 2032, itâs expected to reach $227 billion. Why has it become so popular? Three main reasons: First of all, all-time greats like Michael Jordan have become globally-known brands. And as their brands have grown, demand for the things theyâve âtouchedâ â or worn â has soared. Second, the financial returns from sports memorabilia are uncorrelated to the stock market â that means when stocks zig, they can still zag. And lastly, their historical returns beat the pants off stocks. In fact, based on the Sports Memorabilia Index, their average annual returns from 2008 to 2021 reached 14.5%. That compares to less than 11% for the S&P 500 during that same stretch. Get Ready for âSports Weekâ To take advantage of the rising interest in sports memorabilia, Sothebyâs is launching something new. Starting tomorrow, April 5, the company will host its first âSports Week,â dedicated to live and online auctions featuring coveted sports memorabilia. If youâre in New York City, you can check it out in person. The exhibition takes place at Sothebyâs at 1334 York Avenue. [You can learn more here »]( Items in the auction will include: - Game-used apparel worn by basketball superstars Kobe Bryant, LeBron James, and Michael Jordan. - A tennis racket used by 24-time Grand Slam singles champion â and current No. 1-ranked tennis player in the world â Novak Djokovic. - A football from quarterback Tom Bradyâs final career game. Kobe Bryantâs Lakers jersey from Game 1 of the 2009 NBA Finals is expected to fetch upwards of $2.5 million: And a pair of boxing trunks worn by Muhammad Ali when he fought Joe Frazier in the legendary âThrilla in Manilaâ match from 1975 is expected to sell for as much as six million dollars: With even the âlower-pricedâ items expected to fetch at least six figures, this auction will be out of reach for most investors. But we know a way you can start investing in sports memorabilia for just $100⦠Your Chance to Invest â For Just $100 You see, a new type of platform recently emerged to give ordinary people the ability to invest small amounts of money into âcollectibles,â including sports memorabilia. Essentially, just like you can buy a $100 stake in a startup, now you can buy $100 worth of a piece of fine art, a bottle of wine, or even game-worn shoes and apparel. - [Collectable]( for example, specializes in sports. Current offerings include vintage Jackie Robinson baseball cards, a 1982 game-used jersey worn by Hall of Fame Cal Ripken Jr., and a ticket from Tiger Woodsâ pro debut at the 1996 Greater Milwaukee Open. - [Public]( a platform with more than three million users, recently ventured into alternative investments. Currently, itâs offering a pair of Nike sneakers worn by Michael Jordan during a 1985 exhibition game. - And on [Rally]( youâll find all sorts of collectibles, from game-used sports apparel to the tuxedo worn by Al Pacinoâs character Tony Montana in the classic film âScarface.â Through sites like these, you can invest an amount youâre comfortable with â $100 here, $100 there â and when the item sells, youâll receive your pro-rata share of any profits. Before You Get Started Keep in mind, all the typical caveats about investing apply here: For example, donât invest more than you can afford to lose; invest in what you know; and be sure to dip your toe into the water before diving in. Furthermore, many alternative investments arenât entirely âliquid.â That means they canât necessarily be converted into cash at the snap of your fingers. So donât invest your rent or grocery money into these offerings. But if youâre looking to invest like the rich â and Sothebyâs âSports Weekâ has piqued your interest in adding sports memorabilia to your portfolio â give these platforms a look. Happy investing. Best Regards,
[Brian Eller]
Brian Eller
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