Deloitte's Heat Wins Global Creative for John Hancock and Manulife

Friday July 14, 2017   ADVERTISEMENT [RIP Colette: Lessons From the Paris Boutique's Coolest, Craziest Brand Collaborations]( Only Colette could have masterminded a brand partnership involving Hello Kitty and Playboy. That seriously happened. [Deloitte's Heat Wins the Global Creative Account for John Hancock and Manulife]( Consultancies have been encroaching on ad agencies' territory, particularly in media -- but the creative space may be no safer. [New Hires at Pinterest Hint at More Video Ads -- and New Categories -- to Come]( Pinterest is still tinkering with how to incorporate publishers and video, attract audiences to it and make money. ADVERTISEMENT [Google's Answer to Header Bidding Runs Into Headwinds]( New details regarding Google's Exchange Bidding solution are leaking out, including fees that compare poorly with others. [This Creative Will Pay You $1K for a Boyfriend]( Art director Lacey Waterman told friends, "Set me up with a guy that I go on 10 dates with and I'll give you a thousand dollars." [Follow the Money: Ads on NBA Jerseys Open the Doors for Other Top Sports]( Jersey patches from advertisers appearing in the upcoming NBA season are starting with hometown brands. [Hope Yet for Retail: Big Spending Expected for Back-to-School]( The National Retail Federation predicts a 10% increase in sales as marketers roll out early campaigns. [See All the 2017 Emmy Nominees for Outstanding Commercial]( It seems the Academy of Television Arts and Sciences was out to make a statement with this year's Outstanding Commercial nominees. ADVERTISEMENT [Unsubscribe](   |   [Manage Email Preferences]( [Subscriptions](   |   [Advertise With Us]( [facebook]( [twitter]( [linkedin]( [google plus]( Advertising Age 685 Third Ave. | New York, NY, | 10017 United States