Can Big Digital Players Meet P&G's Measurement Deadline?

Monday March 13, 2017   ADVERTISEMENT [SXSW Day-Three Notebook: New Rules, New Rides and One Great Session Title]( The best session title of day three? "They're Going to Hate This & Think I'm Full of Sh*t." [Can Big Digital Players Meet P&G's Measurement Deadline? It's Far From Certain]( Having third parties measure social-media audiences sounds simple. But it's not, which could make meeting P&G's year-end deadline tough. [Women Wanted: AB Takes All-Female Approach on Lime-A-Rita]( Female-led brand, agency team is behind the brewer's first-ever exclusively female-targeted brand campaign. ADVERTISEMENT [Why Dr Pepper Is Ditching ' One of a Kind']( New ads play up cravings for the soda, which had been plugging originality. [State Farm Wants You to be a Good Neighbor Too]( Insurer rolls out marketing platform designed to encourage policyholders to volunteer in their communities. ['Failing New York Times' Editor Psychoanalyzes Trump, Grades WaPo Slogan at SXSW]( Dean Baquet asked forgiveness from Washington Post editor Marty Baron for his take on "Democracy Dies in Darkness." [In China, Cadillac is Hot; Here's an Inside Look at Its Marketing Strategy]( In China, the brand doesn't have the baggage it has in the U.S. [The Latest Couponing Device: Your Car]( "We have this really big IoT device with this really big battery -- it's the vehicle itself," says GM's consumer online officer. [SXSW: Why Pay-TV Bundles Will Just Take a New Form as Cord-Cutting Grows]( As streaming products like CBS All Access and WWE Network grow, so will the need for an aggregator to bundle them into one interface. [Last Chance to Sign Up: How Brands Can Restore Credibility in Our Distrustful 'Fake News' Times]( Join us on March 16 for an exclusive deep dive into the repercussions of this year's unprecedented media environment. ADVERTISEMENT [Unsubscribe](   |   [Manage Email Preferences]( [Subscriptions](   |   [Advertise With Us]( [facebook]( [twitter]( [linkedin]( [google plus]( Advertising Age 685 Third Ave. | New York, NY, | 10017 United States