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Conde Nast Joins NBCU and Vox In Ad Partnership

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Thu, Mar 9, 2017 12:02 PM

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Thursday March 09, 2017   ADVERTISEMENT Brands can now buy digital inventory across all three media

Thursday March 09, 2017   ADVERTISEMENT [In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox In Ad Partnership]( Brands can now buy digital inventory across all three media companies. [Startups Put Mobile Carrier Data Into Advertiser Hands]( Even though the data is stripped of personal identifiers, it can build rich profiles for ad targeting and measurement. [Super Bowl Ad Results One Month Later: One Big Winner and Three Key Charts]( According to online polls on buzz, word of mouth and purchase consideration, the biggest winner is... ADVERTISEMENT [Les Moonves: Broadcast Will Persevere in Looming NFL Rights Battle Against Big Tech]( The digital titans will pay through the nose for a piece of the NFL pie, but the CBS boss says network TV won't be left out in the cold. [See How Brands and Agencies Celebrated International Women's Day]( Nike, Benetton and UBS are among advertisers highlighting female empowerment. [Here Are the Most-Watched Ads Among Women on YouTube]( YouTube also launches #HerVoiceIsMyVoice campaign in honor of International Women's Day. [Lowdown: Pritchard Advises CMOs to 'Dig In' on Media Issues]( The Lowdown has the latest on how P&G Chief Brand Officer got into the weeds on media agency contracts and Dove's new Real Beauty pledge. [New Carmichael Lynch CEO Fischer to Focus on Discipline 'Interdependence']( Marcus Fischer will become the fourth CEO in Carmichael Lynch's 55-year history. [Sign Up Now: How Brands Can Restore Credibility in Our Distrustful 'Fake News' Times]( Join us on March 16 for an exclusive deep dive into the repercussions of this year's unprecedented media environment. [Career Advice for My Future Daughter]( Career strategies are particularly important for women, writes Zihla Salinas at DonerLA on International Women's Day. [Clorox CMO's Five Building Blocks of a Better Brand]( Eric Reynolds, CMO of Clorox Company, explains the five elements that bettered his brands with Drew Neisser. [Video: McCann's Harris Diamond on Why Agencies Don't Need to Evolve]( Harris Diamond says evolution is a constant in agencies -- it's part of their DNA. ADVERTISEMENT [Unsubscribe](   |   [Manage Email Preferences]( [Subscriptions](   |   [Advertise With Us]( [facebook]( [twitter]( [linkedin]( [google plus]( Advertising Age 685 Third Ave. | New York, NY, | 10017 United States

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