Big tech's antitrust worries. Plus, Apple's new privacy moves: Tuesday Wake-Up Call

Also: News on 'Jeopardy,' IHOP and FTD Having trouble viewing this email? [See the online version]( June 04, 2019 Important to Important People [image]( [Big Tech’s antitrust worries. Plus, Apple’s new privacy moves: Tuesday Wake-Up Call]( By Angela Doland What to know today about antitrust worries for Google, Facebook, Apple and Amazon. Plus, Apple's $999 Mac monitor stand (seriously). Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up [here](. What people are talking about today The antitrust threat against Big Tech is getting bigger. Yesterday’s Wake-Up Call noted reports that the U.S. Justice Department appears ready to probe Google. Now we know more. The Wall Street Journal [reports]( that the Justice Department and Federal Trade Commission have a plan to divide oversight of the four big players: [The] Justice Department now has authority over any potential antitrust investigation into Alphabet Inc.’s and Apple Inc., while the [Federal Trade Commission] has oversight of Facebook Inc. and Amazon.com Inc. Google and Facebook appear to be closest to being in the agencies’ investigative crosshairs, according to people familiar with the matter. But wait -- there’s more: Lawmakers in the U.S. House of Representatives [say]( they’re looking at the digital giants too, to see whether they’re involved in anti-competitive conduct and whether existing laws and enforcement are enough. Rep. Jerrold Nadler, chairman of the House Judiciary Committee, cites “growing evidence that a handful of gatekeepers have come to capture control over key arteries of online commerce, content, and communications.” 'Sign In With Apple' Apple hosted its annual developers conference yesterday and put a big focus on privacy. As Ad Age’s Garett Sloane [reports]( Apple says it will soon launch a “Sign In With Apple” function to let people log into various apps and services, challenging similar login offerings from Google and Facebook. Apple, though, says its move will offer people privacy by giving them the option to withhold their real email addresses from developers and brands. Which could be an obstacle for some marketers. “For pure performance-based advertisers it can make a big difference to not have email addresses,” Brian Wieser, global head of business intelligence at GroupM, told Sloane. Other (eyebrow-raising) Apple news: “Apple Just Announced It's Selling a Mac Monitor Stand for $999,” Bloomberg News [reports](. In other words, you can a piece of metal from Apple the same price as an iPhone XS. Region Middle Position 4 'Jeopardy' spoiler alert If you’ve managed to remain in the dark about yesterday's episode of “Jeopardy,” stop reading now, lest we spoil the surprise. Here goes: The winning streak ended for contestant James Holzhauer, after 32 games and over $2.46 million in winnings. Who beat the professional sports bettor? A librarian from Chicago named Emma Boettcher. The Atlantic [writes]( “Holzhauer’s loss actually took place well before Friday evening—it was taped on March 12. Even though the episode’s result came to light before being aired, it’s impressive that producers, contestants, audience members, and (presumably) their loved ones all kept quiet for months.” March 12! In the age of social media, there’s something beautiful about how long the secret stayed secret. Also: The Hollywood Reporter looks at “Jeopardy” [ratings]( during the week of April 29, Holzhauer’s streak led the syndicated game show to its best ratings in 14 years. Just briefly: Win: Austin, Texas-based GSD&M is the new U.S. creative agency of record for Universal Parks & Resorts, Lindsay Rittenhouse [reports]( in Ad Age. One of the agency’s tasks: Promoting Universal Orlando Resort's "Hagrid’s Magical Creatures Motorbike Adventure,” based on the character from the “Harry Potter” series. Tweeter-in-chief: President Trump, unhappy with CNN’s coverage of his policies, suggested in a tweet that people should boycott the media company’s parent company, AT&T. [Read more]( from Bloomberg News. Wilted: FTD, the flower and gift delivery service, has filed for bankruptcy protection, the Chicago Tribune reports. (The company’s famous ”Say It With Flowers” slogan [dates back]( over a century.) Brand pro tip of the day: MeUndies, the underwear brand, says its best-performing social content is photos of couples wearing matching undies, which get "around 25 percent more engagement than other content.” Good to know. [Read more]( by Ad Age’s Ilyse Liffreing. Product of the day: IHOP now has a burger that includes “a buttermilk pancake that’s been griddled with Cheddar cheese [and] nestled between two burger patties,” Ad Age’s Jessica Wohl [writes](. Because yes, the pancake chain is hyping its burgers again. And this one actually sounds very on-brand, and maybe even ... tasty? If you're reading this online or in a forwarded email, here's [the link]( to sign up for our Wake-Up Call newsletters. AdAge AdAge company/ad-age/ Copyright © 1992-2019 AdAge, 685 Third Ave., New York, NY 10017 United States [Unsubscribe]( [Email Preferences]( [Subscribe]( [Advertise](