New agencies for chocolate and marathons, plus remembering Lester Wunderman

This week's Agency Brief has news from Cutwater, 360i, Zehnder Communications, Wakemaker and more. [AdAge Upper Logo] [AdAge Bottom Logo] Ad Age Daily Sat Jan 12, 2019 Important to Important People [Agency Brief: New agencies for chocolate, marathons and 'Land of the Sky']( This week's Agency Brief has news from Cutwater, 360i, Zehnder Communications, Wakemaker and more. By Megan Graham ADVERTISEMENT [Turkish Airlines to air its third Super Bowl ad]( Turkish Airlines is returning for its third consecutive Super Bowl. By Jeanine Poggi [Fox says it won't buy back regional sports networks from Disney]( Once a license to print money, the regional sports network model is now being squeezed on several fronts. By Anthony Crupi ADVERTISEMENT [Pioneering black woman in advertising, Barbara Gardner Procter, dies]( Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman. By Steven R. Strahler [5G 'will be as revolutionary as electricity': CES news to know]( Whether it's mobile devices, marketing ploys by leading carriers or smart cities, 5G was the hype at this year's CES By George P. Slefo [How to do personal marketing without getting creepy]( Companies must realize that individuals are not interacting with them for the sake of interacting with them. By Drew Neisser [Lester Wunderman, 'father' of direct marketing, dies at 98]( Wunderman is credited with direct-marketing innovations like the 1-800 toll free number and the magazine-subscription card. By Megan Graham [Facebook]( [Twitter]( [LinkedIn]( Copyright © 1992-2018 AdAge, 685 Third Ave., New York, NY 10017 United States [Unsubscribe]( [Email Preferences]( [Subscribe]( [Advertise](