CES 2018: Hypes and Gripes Ahead of Tech's Big Show

[AdAge Upper Logo] [AdAge Bottom Logo] [Ad Age Daily](%%url%%) [Sat Jan 06, 2018](%%url%%) Important to Important People [CES 2018: Hypes and Gripes Ahead of Tech's Big Show]( We asked six executives what they're most excited to see at this year's consumer electronics conference -- and what they're least looking forward to. By Megan Graham ADVERTISEMENT [The Honest Marketer's Guide to CES]( Every year, marketers are inundated with trend reports about the Consumer Electronics Show. David Berkowitz deconstructs them here. By David Berkowitz [Nike's 'Reverse Auction' Review Is Bad Omen for Agencies]( The sports apparel giant puts new call out for rate information from digital agencies, signaling it could put new pressure on fees. By E.J. Schultz ADVERTISEMENT [Brands Beware: Logan Paul (Or Someone Like Him) Can Cause Real Damage]( With no reason to take risks, advertisers are coming up with ways to identify troublesome YouTube stars and avoid brand fails. By Garett Sloane [Time's Running Out! Enter the Creativity Awards Before the Jan. 11 Deadline]( It's time to enter the second annual Creativity Awards for the most innovative campaigns, people and products: The deadline is Thursday. [Twitter Just Kind of Subtweeted Trump]( "Blocking a world leader from Twitter ... would hide important information people should be able to see," says the company. By Simon Dumenco [New York Times Spotlights Sexual Harassment in Golden Globes 'Truth' Ad]( Brand returns to big Hollywood platform fueled by its groundbreaking 2017 reporting. By Ann-Christine Diaz [Ad Lib: Quartz's Jay Lauf on Bespoke Ads and Keeping Things 'Quartzy']( In a year where brand safety was top of mind for many, Quartz's five-year resistance to go the programmatic route seems downright prescient. By Brian Braiker [McDonald's CMO Bullish on Tiered Value Menu Amid Competition]( Yes, that's Alfonso Ribeiro (along with Wink Martindale) helping to sell McDonald's $1 $2 $3 Dollar Menu. By Jessica Wohl [NFL Playoffs Preview: Advertisers Are Going to Miss the Cowboys and Packers]( Surrounded by a cast of would-be ratings detectives, the NFL this year functioned as the corpse in an English murder mystery -- only in this case the body at the center of the conversation remains in rude good health. [Facebook]( [Twitter]( [LinkedIn]( Copyright © 1992-2017 AdAge, 685 Third Ave., New York, NY 10017 United States [Unsubscribe]( [Email Preferences]( [Subscribe]( [Advertise](