Why the wrong decision is sometimes right

Trying something new… [Subscribe](   /   [View in browser](   /   [Invite a friend]( [Highlights]( 19 July 2022 It often feels like there's a set playbook when it comes to running a business: have an idea, get customers, grow, make money. But the real experience is much more specific than that - sometimes what is the conventionally wrong decision may be the right move for you and your company. Here are five stories of business owners that swerved, for the better.    01 The Turkish bookstore that went remote Nazım Hikmet Erkan decided to move his established bookstore from Istanbul to an island an hour's ferry ride away, all because of his belief in journeys. [Read more]( Nazım Hikmet Erkan decided to move his established bookstore from Istanbul to an island an hour's ferry ride away, all because of his belief in journeys.    02 How to press pause on your business There may be a point where it doesn't make sense to continue operations - but that isn't a failure. Here's how a kombucha brand wound down. [Read more]( There may be a point where it doesn't make sense to continue operations - but that isn't a failure. Here's how a kombucha brand wound down.    03 Should you hire a gig CEO? Usually, the leader of a company is the most dedicated to its mission – but, increasingly, senior executives are taking on short-term assignments. [Read more]( Usually, the leader of a company is the most dedicated to its mission – but, increasingly, senior executives are taking on short-term assignments.    04 NFTs take on TV Web3 platforms are using the power of non-fungible tokens to surpass the gatekeepers of TV and crowdsource new programs. [Read more]( Web3 platforms are using the power of non-fungible tokens to surpass the gatekeepers of TV and crowdsource new programs.    05 Climbing their way to success – literally Competing in the Olympics would be enough for most, but the Mawem brothers are now building a business and climbing community in their hometown. [Read more]( Competing in the Olympics would be enough for most, but the Mawem brothers are now building a business and climbing community in their hometown.     Mine the minds of others like you Discover what happens when you launch an app or create a resale channel, so that you can get ahead. [Get issue 47]( Work better. Live smarter. Be happier. Stories of modern business, useful insights, inspiration and all the practical resources you need to live and work on your own terms. [EMAIL]( • [PRINT]( • [FEED]( • [BOOK](    Drop us a line any time at [hello@couriermedia.com](mailto:hello@couriermedia.co) to tell us what you think. Update your preferences [here](. Unsubscribe [here](. Courier Media, 211 Hackney Road, London, E2 8NA, UK