Is there a market for your business idea?

Plus: four ways to achieve growth [Subscribe](   /   [View in browser](   /   [Invite a friend]( [Highlights] 24 August 2021 If you’re thinking about starting a new business, you’ve got to get one thing straight: figuring out whether people want what you’re selling. Then, once you’ve assessed your target market, you’ll need to reach out and engage them. We spoke to a bunch of brands about how they started out, how they got their names out there, and how they built their businesses for the long haul.    01 How to assess the market A key part of launching something new is making sure there’s a market for your product or service – and if there is, deciding where exactly your business will fit into it. Here’s an introductory guide to assessing the market – and developing your brand positioning. [Read more]( A key part of launching something new is making sure there’s a market for your product or service – and if there is, deciding where exactly your business will fit into it. Here’s an introductory guide to assessing the market – and developing your brand positioning.    02 Building a community The founders of Diem, a social platform focused on women’s health and wellness, explain how they went about engaging with their target market before they even launched their product. [Read more]( The founders of Diem, a social platform focused on women’s health and wellness, explain how they went about engaging with their target market before they even launched their product.    03 The foundations of resilience Some key psychological hacks for keeping a positive, motivated mindset during adversity from Dr Lucy Hone, author of the book Resilient Grieving and director at the New Zealand Institute of Wellbeing and Resilience. [Read more]( Some key psychological hacks for keeping a positive, motivated mindset during adversity from Dr Lucy Hone, author of the book Resilient Grieving and director at the New Zealand Institute of Wellbeing and Resilience.    04 Achieving growth without advertising One of the first things you think about when starting a business is how to get your name out there. By the time language app Duolingo ran its first advertising campaign, it had already amassed 300 million users. [Read more]( One of the first things you think about when starting a business is how to get your name out there. By the time language app Duolingo ran its first advertising campaign, it had already amassed 300 million users.    05 Building a regenerative business John Elkington, the ‘godfather of sustainability’ – and the man who coined the concept of the Triple Bottom Line – sets out the guiding principles he believes every business now needs to follow. [Read more]( John Elkington, the ‘godfather of sustainability’ – and the man who coined the concept of the Triple Bottom Line – sets out the guiding principles he believes every business now needs to follow.  Want more? [Weekly - Stories of modern business] Our flagship newsletter is packed full of business opportunities, tips and tricks to work smarter, and inspiration on how to live a life on your own terms. [Subscribe to Courier Weekly]( [Workshop - Insight, advice and know how] We take one essential business concept and break it down into a digestible format – including key terms, perspectives and useful tools. [Subscribe to Courier Workshop]( Fresh Fund is calling. (Loudly.) Cash grants on offer for black talent with business ideas. Applications close 1 Sep. [Apply now](     Drop us a line anytime at [hello@couriermedia.com](mailto:hello@couriermedia.co) to tell us what you think. Update your preferences [here](. Unsubscribe [here](. Courier, Level 1, 88 Hanbury Street, London, E1 5JL, UK