Newsletter Subject

🎤 S.W.I.P.E.S. Email (Friday May 5th, 2023)

From

copywritingcourse.com

Email Address

neville@copywritingcourse.com

Sent On

Fri, May 5, 2023 11:15 AM

Email Preheader Text

The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, May 5th, 2023​ ​ 🎤 Listen to this email here: ​ ​ Swipe: Let's start today off with THREE different swipes! 1.) This is a “writing mark-up” ad that explains each feature of these huaraches shoes: ​ There's something just so dang eye-catching about hand-writing when overlaid on an image! ​ 2.) Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing himself with loafers on…that’s like 1 extra pound on the scale 😬 ​ ​ 3.) To be honest this is a great pitch for Rick. ​ He’ll never: ✔️ Give you up ✔️ Let you down ✔️ Desert you 😂 ​ ​ ​ Wisdom: Sometimes a complex subject can be better illustrated than told. For example this is a cool graphic that shows all the stuff that comes out of a barrel of oil: ​ While electric vehicles and transportation is clearly the way of the future, it's interesting to note that oil propelled our species forward for several hundred years. This graphic shows a portion of the other products that it helped provide. ​ ​ Interesting: Checkout this concise 8th grade overall exam from 1912. Think you can pass it?? ​ ​ ​ Picture: I'm in St. Kitts all week and it's awesome! ​ Here I am walking over an old 400 year old dam: ​ My hiking outfit (and doing my best to avoid sun damage) 😬 ​ After I finish this newsletter I'm immediately jumping into the ocean :) ​ ​ ​ Essay: As Apple started getting bigger and bigger, its logo got simpler and simpler: ​ I spoke about this before in this video: €‹ It basically says you should pick a slogan based on your company size: • Small Company: Be very direct. • Medium Company: Can be slightly vague. • Big Company: Aspirational. For example: ​ When you’re a giant brand you have many products and many services, so a “direct” slogan is hard. That’s when you can go aspirational and vague like: ​ ​ ​ Sketch: A Redditor said his mechanic brother sent him this sketch to easier understand different tires…super simple, and you instantly understand! ​ ​ ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703

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