🎤 S.W.I.P.E.S. Email (Friday April 21st, 2023)

​ The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, April 21st, 2023​ ​ ​ 🎤 Listen to this email here: =​ ​ Swipe: If you wanted to flex as a kid, you showed up with the Crayons box with the built in sharpener 😎 ​ That built-in sharpener was a unique feature stood out, was useful, and for kids it was the adult-equivalent of walking around with a Gucci purse! ​ Speaking of showing off...this other Crayola ad from 1959 shows a little kid with his “hands against a store window” looking at a box of Crayola Crayons. The ad is designed to show parents that THIS is the gift to buy their kids: ​ ​ ​ Wisdom: If you want to build something big (or run a small company with large outputs), you need to some form of "[scale](=)." There's 4 main ways to scale:​ ​1.) Scale with Code ​2.) Scale with Media ​3.) Scale with Product ​4.) Scale with People With the advent of new AI tools that can do more-and-more tasks, the people that can utilize those tools will scale even further. ​ 1.) Scale with Code/AI If your product consists only of computer code, this is the easiest form of scaling because you can run that computer code trillions of times for almost zero money: ​ ​ ​2.) Scale with Media You can create a piece of media, then show it over-and-over again at virtually zero cost. Looks at these videos I made 4+ years ago...till this day, everyday, they bring in views/subscribers/buyers. Pretty good for something I did ONCE 4 years ago: = = = = ​ ​3.) Scale with a reproducible product Once you've designed a machine/process to build a product, you can crank out a bunch of them quickly, getting you to "scale." ​ ​ ​4.) Scale with People Almost any process can be scaled, but some of them currently require real humans, not just computer code or AI. For example a writing agency can assign different tasks to different people, and output a lot of writing: ​ With AI getting better, these people can become even more effective and create more output. ​ ​ ​ Interesting: This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them! They did this in response to Hertz having an ad campaign showing how they’re #1. This reminds me of a funny billboard David Letterman took out in response to Jay Leno’s #1 billboard in New York City 😂 ​ ​ ​ ​ Picture: One of my favorite product lines in history is Philips Hue lights. I have ~85 Philips Hue connected lights & devices throughout my house 😬 I don't get sponsored by Philips Hue (but it would totally be my dream). My favorite part is a single press of a button can change the whole vibe of a room, or the entire house. When I'm not on video calls I use this vibey light setting in my office: ​ Just a couple of [Phillips Hue Play]() and some [color bulbs]() in lamps light up the whole office. One press on the remote and office gets funnkkaayy: ​ I've been shuffling around furniture in my office lately, so you'll see different views of this in the near future :) ​ ​ Essay: Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words: How many ["Units of Luck"]( are you producing for yourself? �€‹ Warren Buffett talks about how lucky he is: - Two parents - Speaks English - Born in the United States - Born during a time when USA was booming Each one of these added "Units of Luck" to his life. Here's other ways to add "Units of Luck" to your own life: - Be hard working, and willing to do more than someone else. - Take more shots than other people normally do. - When young try many different things, weed out stuff you don't like, do more of what you do like. - Share your thoughts on the internet, this can attract other like-minded people into your network, no matter where they live. - Go to places with successful people. Cities, events, gatherings etc. ​ Takeaways: - You create "Luck." - "Luck" isn't a quality you have, it's a quality you build. - You can create more "Luck." - People who create a lot of "Units of Luck" get lucky. ​ ​ Sketch: Here's an experiment I added this week: Putting my own ads on [SwipeFile.com]( (my personal swipe file). I added these two boxes on there as add placements: = They show up on the site like this, in the 5th and 12th slots: =​ I can't track the book ad very well since it goes to Amazon, but I can track the CC link: 85+ clicks so far, and the highest on-page time of all referrals. Interestingly, the normal Adsense revenue that comes from the site hasn't dropped at all....so far this has been a huge win! ​ ​ ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703