🎤 S.W.I.P.E.S. Email (Friday April 14th, 2023)

The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, April 14th, 2023​ ​ 🎤 Listen to this email here: ​ ​ Swipe: A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement over time. This graphic does that with two pairs of running shoes: ​ ​ ​ Wisdom: I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not necessarily to BECOME a professional copywriter. This way you can improve any piece of marketing you ever send out: ​ ​ ​ ​ Interesting: My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands! ​Example: Apple's slogan of: “Think Different” Instead, you should pick a slogan based on your size: • Small Company: Be very direct. • Medium Company: Can be slightly vague. • Big Company: Aspirational. For example: ​ When you’re a giant brand you have many products and many services, so a “direct” slogan is hard. That’s when you can go aspirational and vague like: ​ My personal opinion for best big company slogan is Geico, because their slogan also SELLS! ​ ​ ​ ​ Picture: To me, this is what ideal male body looks like: ​ • Muscles look big (but not too big) • Maintainable body fat • Can still be limber Judging by the picture above, he is 10% to 12% body fat. My current goal for myself by the end of May is 15% body fat, and I think I can comfortably live at that percentage for most of my life. ​ ​ ​ Essay: One regret I've had is not putting my consulting on a platform. ​[This tiny hidden page]() is what 100% of my consulting has come through 😂 ​ That dumb page has results in hundreds of consulting calls over the years, I reserve Tuesdays for them, and they are great fun and educational! - You get to hear people's cool stories and numbers. - You get exposed to a bunch of different industries. - You get to advise on marketing tactics and see the results. - You make some extra cash. - You get clients out of it. But my big mistake has been... Not putting myself on a platform and building credibility through those hundreds of sessions. I wish I could reverse by a few years, and built tons of reviews and credibility on either: Intro.co, Clarity.fm, UpWork.com, MentorPass etc... While consulting is not scaleable as other business activities (which is why I relegate it to just Tuesday's), I feel like personally LEARN a ton from other people, and make genuine connections as well (plus get paid for it). This will probably be something I try to build up in Q3 of the year. Step 1 is going to be picking the right platform to build on. I'm undecided about this still. [I just made a profile on Intro here](=) and will try that first: =​ ​ Step 2 would be to build up reviews and results on some platform. While UpWork is associated with cheap hourly work, it has 50m+ views/mo, is world-wide, has many high end workers, and now has a consultation feature: =​ I'm curious if YOU have any experience with any good platforms for this? Reply and let me know! ​ ​ ​ Sketch: What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great download or one-pager to send people, and this type of “screenshottable” image does very well on social media! Created by: [@hasantoxr]()​ ​ ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703