🎤 S.W.I.P.E.S. Email (Friday March 24th, 2023)

The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch​✏️​ ​A fun email for Friday. I hope you enjoy! Edition: Friday, March 24th, 2023​ ​ 🎤 Listen to this email here: =​ ​ Swipe: Cough syrup in the 1920’s was LIT!! 🔥 ​ A fun thing about browsing so many old ads is you see the INSANE ingredients that were in some old-timey medications. This "Cough Syrup" contained alcohol, weed, chloroform, and morphine...I bet this worked WAY TOO WELL 😂 ​ ​ Wisdom: ​ Remember that people pay money for things that:​ • Saves them time. • Supports a cause. • Saves them money. • Improves their status. • Teaches them new info. • Gets them access to info. • Satisfies a need or desire. • Solves a specific problem. • Improves their earning power. If you sell a product, ask yourself which of these things your product solves! ​ ​ Interesting: Some people specialize, some people generalize. This guy (who is an electrician) decided to list evvvveerrryything he can do plus some funny stuff for novelty 😂 ​ I would say this business card falls under the "novelty" category and entertains the reader enough so they might keep the card. This card reminds me of this soap I use called Dr. Bronner's Magic Soap. The packaging has these looonnggg rambbbllinng paragraphs of ultra small text all over the bottle: ​ I use the soap because it's a quick way to rinse off (the soap "comes off" your body very fast compared to other stuff), but I'm always tickled and entertained by it's insane packaging 😂 ​ ​ Picture: My friend just posted a book I recommended [The Male Mid-Life Crisis by Nancy Mayer](): ​ I first read this when I was 17 in high school, and it fundamentally shifted the way I viewed life/relationships/death. It was cool to see from a young age what causes (men in particular) to blow up their lives in middle age, and I took away many methods of avoiding it. The book shows how males can approach a “mid life crisis” when all these stressors hit at the same time: - They look at their children and realize “THEY are young, I am old.” - Their parents are starting to fade or die, and they see they're next. - Financial demands from children, spouse, life, parents. - Time demands from children, spouse, friends, work, parents. - Some men got pressured into marriage way too young and never got to explore the world outside their relationship and they realize "this is it." According to the book a combination of these things happening at the same time can make a man snap. I talk about it in this one minute clip: = Anyways, checkout the book if you're interested in the subject. I found her writing style to be incredibly raw and honest which is what I liked about the book. ​ ​ ​ Essay: Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella rich and I’m gonna teach you how!!” My story is way lamer: “I haven’t been broke since I was 17, and have always had several years of savings ready!!” 😬 HOWEVER THERE'S A PLOT TWIST 😬 This current economy seems like a repeat of 2008: A bank fails, then another, then another...then a BUNCH. During an obvious recession like this the climate shifts from get-rich-quick schemes to preservation of money. All of a sudden the get-rich-quick guy goes out of favor, and a boring-advice guy like Warren Buffet (who has been consistently rich for 60+ years) becomes more trusted. The next few years will be super interesting to watch as non-useful products fall by the wayside, and the useful products rise to prominence. ​ ​ Sketch: So many people obsess about the "Subject Line" of their email, but this is short term thinking. Your sender reputation is far more valuable than your subject line! ​ Imagine your mom sends you an email but it has a crappy subject line. You’d probably still read it! If your emails are:​ ✔️ So good readers forward them. ✔️ So good readers learn from them. ✔️ So good readers respond to them. ✔️ So good readers screenshot them. ✔️ So good readers look forward to them. ...they will likely consistently get high open rates. ​ ​ ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703