🎤 S.T.U.P.I.D. Email (Friday July 22nd, 2022)

The S.T.U.P.I.D. Email (Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday July 22nd, 2022. Hope you like it :) ​ 🎤 Listen to this email here: =​ ​ Swipe: This is an old ad for Hasselblad cameras that's performing what's known as "Price Justification." ​ Price justification is how you explain your product costing 10X more than a competitor. Here’s some examples of Price Justification for a camera: • “This is what Steve Spielberg uses to film” • “Hasselblad cameras were used on the moon” • “The lenses take 3 months each to make” These are many "features" that allow businesses to charge more money for a product, such as: - Rarity: Only a few will be made, like small batch whiskey. - Organic: It costs more money to produce and is better for you. - Exclusivity: If an old product is discontinued. Like classic cars. - Handmade: Harder and longer to make things by hand. - Fame: If the person/thing is famous and well known. - Art: If something is “art” there’s technically no price ceiling for it. - Punctuality: It's always delivers on time. - Speed: If your product is faster than others. - Higher Quality: Like Ikea vs West Elm. - More Features: If your product can do more things that are useful. - Less Features: Simplifying a product can add value. Like Apple. - Trust: If your product/company are more trustworthy than others. - Talent: Some services just have better people. - Brand Recognition: If your product has cache. Like Gucci. - History: If there is some historical value to the product. - Just Charging More: Sometimes you can simply just charge more to appear luxurious. - Convenience: Being in right place, right time. Like airport stores. - Monopoly: If you’re the only provider, you can keep prices high. You can also combine these qualities together to create a “Premium” product that's higher priced than competitors. ​ ​ ​ Thought: One reason people get so-called "Writer's Block" is they are trying to write a SINGLE perfect post. ​ For example when people try to craft a cold email, they get scared it won't work. This is why we always encourage people to write 3 drafts: • Long • Medium • Short 1.) Start by writing long. ​2.) Then whittle it down to medium. ​3.) Then whittle it down to short. ​4.) Send 10 of each. ​5.) Then pick the winner. ​ ​ ​ Uplifting: My friend [Nick Gray]( does parties all the time. He always tries to invite ppl who don’t all know each other. - Does roughly 3 ice breakers per party - Makes everyone wear name tags It almost seems funny at first, but is 10X easier to meet people you don’t know and have conversations! [twitter profile avatar] Nick Gray [Twitter Logo] [Twitter Logo] @nickgraynews [I hosted a little party tonight! To help meet new people we used name tags and icebreakers. We also used my secret weapon to help new conversations: Guest Bios. How to use them (and what they are) listed here party.pro/guestbios/ pic.twitter.com/WBwNNgfKgZ]() [Video or Gif] July 19th 2022 1 Retweets 32 Likes Pro-Tip: Allow OTHER PEOPLE to throw parties at your place, you do very little of the work, and get major cred 😛 ​ ​ ​ Picture: I saw this bag in the wild. When someone was designing this bag, they HAD to know it looks like a blob fish right?? 😂 ​ The term for this phenomena of "something that looks like a face" is called Pareidolia. Here's other random things that look like funny faces 😂 ​ ​ ​ Interesting: YouTube video traffic is like SEO traffic: Make it once and it chugs along steadily. In last 30 days this [Codie Sanchez interview](=) we recorded months ago brought in: • 5,553 views • 1,300 hours of watch time • 75 subscribers =​ Even after not posting on YouTube for 2 months the platform keeps promoting and building an audience. It's a stark contrast to other social channels which drop off a cliff if you don't frequently post. ​ ​ ​ Drawing: ​ Question for the writers on this email list: Who do you have review your copy before publishing it? Reply to this email and let me know! A.) Write it, and don't get feedback from others. ​B.) Write it, and show it to other writers. ​C.) Write it, and show it to co-workers. ​D.) Some other process? Reply and let me know! ​ ​ ​Sincerely, Neville Medhora - [CopywritingCourse.com]() | [@NevMed]()​ ​ ​ ​ ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703