Marketing A Barbershop 💈 (w/ owner of Sorek Barbershop)

​ I just [interviewed a barbershop owner]( to learn more about the business, and learned some really interesting stuff: • People still like using phone to schedule appts. • For local marketing Google Reviews are most powerful. • His barbershop started making men's clothing, and selling that in-store makes more money than their barbering services! They have to cut ~18 heads of hair to make the same revenue as ONE men's jacket Watch the full Barbershop interview: [ Â](=) Listen to the barbershop interview here: �€‹ Jason Gourd is [owner of Sorek](, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high end men’s suits and clothing. Generally the only way a barbershop can make more money is by adding more location or raising prices, but Jason has been building a fashion brand around the barbershop that has far higher potential than the barbershop itself. ​ “The Barbershop World” with Sorek Barbershop [ Â](=) - In general I’ve noticed the barber world is often pretty low tech. - Subscription haircuts. Has this been done? I’ve always thought this would be a good idea for people who want frequent appointments? - You’ve gone the more high tech route, how much effort does that save in administration? - Do people still call up the store often? Do they text? - What is appealing about starting a barbershop? - What is the downside? - How long does it take from conception to cutting your first clients hair? - When looking for a store location, what are you looking for nearby? ​ ​ Selling clothing….out of a barbershop [ Â](=) - How did you get into that…and why did you think that would be a match for a barbershop? - What’s the split in revenue between clothing and barber services? - How do you also sell clothes. Is it like you’re cutting a dudes hair and mentioning about jackets? What upsell process goes on? Is it a natural conversation? - From my estimation you have to cut 18 heads of hair to make the same revenue as a $700. Is this roughly true? ​ Getting Local Business Reviews and Marketing a local business: [ Â](=) - You have something like 88 5 star Google Reviews. That’s really amazing for a relatively new local business. - How important are reviews to business? - How do you get reviews? - How do you get the word out? - How much of it is word of mouth vs online vs advertising? - Does advertising in local newspapers or magazines work? - There’s a thing called the 80/20 Rule. It means 80% of your revenue comes from 20% of your clients. Is this true? Do a small number of people make up most of your revenue? - How important is social media like Instagram? - The technical details, how often are you posting on social media? ​ ​ Lightning Round (1 min timed questions): [ Â](=) We ask Jason a couple of Lightning Round questions and get some great rapid fire answers! - How would you get 50 reviews for a new local store or barbershop? - Would you rather start only a barbershop, or only a clothing brand? - How long does it take to get a barbershop launched and a full schedule booked? ​ You can see all the clips, questions, and full transcript of the post here. ​[Sorek Barbershop](💈[Interview ➡](​ Sincerely, Neville Medhora [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703