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copywriterbrain.com
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mike@copywriterbrain.com
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Mon, Feb 12, 2024 02:30 PM
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I'm pulling the curtain back on 2 crucial email elements that can make-or-break your open & click ra
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I'm pulling the curtain back on 2 crucial email elements that can make-or-break your open & click rates.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â By Mike Giannulis Hey ! Hope your newsletters, promos, and other email campaigns are getting stellar stats like these: Opens: 87%CTR: 52% ...Wait. You winced? Are yours more like... Opens: 42%CTR: (cringes) 18% Okay, first off, I've been there too. But if you're ready to unlock that coveted 80% open rate unicorn and have people leaping to click your call-to-actions, then let's dive in with some tips. First, the elephant. Your. Subject. Line. Talk about crucial real estate! If readers don't stop their scroll at your swanky headline, it's game over. So how do you reel them in? â Personalize - Ex: Hey [name]! Your surprise discount awaits
â Number patterns - Ex: 3 little words that doubled my income
â Shock & Awe - Ex: [EMERGENCY] Please read this now
â How-to hacks - Ex: How I made 5 figures with this 1 strategy See how curiosity-building can work wonders? Now please promise me you won't commit these headline atrocities: âï¸ Boring updates like "Summer Newsletter is Here!" âï¸ Vague nonsense like "New Information For You" âï¸ Cringey clickbait like "What Happened Next Will SHOCK You!" Moving onto preheaders...you know, that preview text under subject lines? Treat it like a movie trailer giving a juicy tease of the goodness inside for instant click appeal. If your subject is: "Our Biggest Sale EVER is Now Live!" Go for a preheader like: "Get early-access discounts up to 40% off - but only until Friday!" See what I'm cookin' up? ð Let's dive into more open & click-jackpot strategies soon...but in the meantime, I wanna see your handiwork! Send over your latest email headline + preheader combo, and I'll be happy to brainstorm ways you can 10x the appeal. You GOT this!
Mike Giannulis ð¤ P.S. Still reading? Check out the full [Copywriter Brain course.](=)â Thanks for reading! If you loved it, tell your friends to subscribe. If you didnât enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626