Newsletter Subject
[[CWB]] Numbers Come to Life (Episode 149)
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copywriterbrain.com
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mike@copywriterbrain.com
Sent On
Mon, Jan 8, 2024 03:05 PM
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Unlock the art of crafting data-powered stories that captivate and sell. Get step by step tips for w
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Unlock the art of crafting data-powered stories that captivate and sell. Get step by step tips for weaving compelling narratives from dry stats and fa  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â By Mike Giannulis Hey ! Memorable stories hook us. Bad stories bore us fast. So when was the last time a spreadsheet gripped you late into the night? Probably never! Raw data lacks drama. Stats sedate more than they stimulate. But armed with the right narrative approach, those same dry numbers ignite. Complex datasets reveal irresistible stories dying to come out...if only we know how to unleash them. That's what I want to show you in this issue - how to transform bland data into blockbuster copy through the art of data-driven storytelling. Master this crucial skill and get ready...because your analytics, surveys, research reports, and all those scattered digital crumbs of audience insight start telling killer stories that compel and convert. Hereâs my 3-step process... Step 1 - Dig Up Dramatic Data Jewels Quality story ingredients - vivid details, revealing stats, fascinating facts - get mined from data first. So before writing, go digging for your best material. Comb industry reports, internal analytics, survey results. Study competitors and macros trends. Search out interesting micro-niche data points. Don't just grab easy surface stats. Mine deeper dataset layers to uncover hidden stories other's miss. Think like an investigative journalist! Step 2 - Shape Data into Narrative Raw data means little without context. So next, shape your stats into meaningful narratives. Uncover contradictions in the data that create tension. Find turning points marking decisive moments. Look for chains of cause and effect. Build characters - heroes and villains. Establish timelines, settings, change arcs. In other words, craft all the narrative ingredients you learned writing fiction, except your story skeleton comes from true data this time! Step 3 - Bring Numbers to Life Finally, make that collated data pop through vivid prose. Share stats conversationally using simple speech and clear examples over jargon. Paint visual pictures so readers SEE the data's meaning. Use anecdotes and analogies to connect abstract numbers to felt emotions. In other words, move, delight, inspire the audience by transforming dry data into lively narrative packed with human insight and feeling. This fuses cold stats with the warmth of great stories. Once you master data-driven storytelling watch how quickly those tables, charts, and analytics dashboards start gripping readers. Instead of skimming stats, audiences now devour them, share them, and make buying decisions fueled by data stories tailored precisely to their deepest needs. The next time you present figures make the numbers dance to your narrative tune. Let drama seeking readers crave the quantitative tales only you can tell! Chat soon, Michael Giannulis PS - [Copywriter Brain]() is THE course on getting really good at copywriting, research and planning, and writing! â Thanks for reading! If you loved it, tell your friends to subscribe. If you didnât enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626