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mike@copywriterbrain.com
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Tue, Dec 26, 2023 02:35 PM
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Upgrade lackluster website copy with these SEO secrets and watch ideal clients start flooding your i
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Upgrade lackluster website copy with these SEO secrets and watch ideal clients start flooding your inboxes...  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â By Mike Giannulis Hey ! Let's chat about one of the most important (yet often overlooked) elements of copywriting in the digital age - search engine optimization (SEO). So many businesses have stunning websites that fail to drive traffic simply because the copy is not optimized to get found! As an online biz owner, your website is likely the hub that attracts ideal new clients. So you gotta make sure those key pages entice search engines to display your greatness in results! With some SEO savvy copywriting tricks, you'll outrank competitors and draw droves more customers to your digital doorstep. Let me break down the basics... First, get crystal clear on your target customer's pain points and the keywords they search to find solutions. Use free tools like Google Keyword Planner to discover high-potential search phrases, then weave these organically throughout your site copy. Not only titles and headers, but especially places search engines crawl most like image alt text and page URLs. Sprinkle related keywords in a natural way that flows for readers, while still signaling relevancy to search bots. Balancing optimization with compelling content takes finesse, so master this art! If copy gets too keyword-stuffed, search engines will peg you as spammy so tread carefully. Beyond keywords, create useful, unique landing pages that offer true value to each audience segment. Avoid duplicate content across pages, and include related links across your site. All reinforce your authority and relevance on niche topics. Include FAQs, blogs, videos, tools - rich media search engines favor over static brochure-ware sites. Technical stuff matters too like site speed, responsive mobile design, SSL certificates and such. But even more important is user experience! Craft copy focused on helping readers solve problems and engage deeply with your content. Remember, SEO isn't just about wooing algorithms - you want real humans taking action once they arrive! Over time, analyze site metrics like click-through rates and bounce rates to continuously improve. Which pages attract visitors that convert? Where are they exiting quickly? Use data to guide copywriting that transforms looky-loos into buyers. There you have it - an SEO primer to get your website copy ranking! By strategically optimizing content with authenticity, you'll earn search engine trust while providing genuine value. Win-win for ideal clients discovering your services right when they need you most! Have any other online biz or copywriting questions? Hit reply! Eager to help fellow creatives thrive. And if you dig this advice, pass it on with the share buttons below. Let's rally to upgrade our skills together! High five and keep being awesome! Michael Giannulis PS - Have you read my blog? check out â Thanks for reading! If you loved it, tell your friends to subscribe. If you didnât enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626
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