[[CWB]] How To Get More Clients (Episode 146)

open up for some steps you can take to get more clients now  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! We’ll start with the foundation (in my humble opinion) of attracting clients - knowing your niche and unique gifts with crystal clarity. Take time to get precise about what makes you sparkle brighter than all the rest. Become laser-focused on the type of copywriting you kick butt in, whether that’s email marketing or crafting white papers. Then sprinkle in your special sauce - those personalized superpowers only you possess. When you stand firmly for something and own all that makes you rad, the right clients take notice and come flocking your way. But passion and vision are just the first step! You gotta prove you walk the talk. So shine up that portfolio and fill it with your greatest hits selected strategically to showcase your abilities. Curate pieces that display your distinctive talents, whether that’s slick social posts, landing pages that convert, or long-form sales letters. Tell the story of how you help businesses through each carefully chosen sample. Remember, your portfolio is the first impression many potential clients will have of your gifts, so make sure it captures their attention and gets them begging for your brilliance! Your online presence matters too in making memorable first impressions, so let your personality sparkle! Create a website that looks great, be socially savvy on platforms where your peeps hang out, and craft a personal brand people feel connected to. Some tactical tips - include an about page sharing what makes you tick, blog around topics you geek out over, post videos flaunting your charisma. Anything that gives potential clients a taste of your magic. Basics like contact forms and calls to action are important too so people can actually hire your fabulous self! But attracting clients doesn’t happen magically with a website alone. You gotta network your cute face off! I know it can feel uncomfortable when you’re starting out, but dive in head first to put yourself and your services out there. Attend local industry mixers, introduce yourself to influencers online, reach out to previous colleagues or classmates. Over time, these connections bloom into beautiful working relationships and word of mouth referrals. As you gain experience, look into bigger pond opportunities like national industry events or online communities filled with potential partners. My introverted pals, I see you - there are even options like hosting virtual coffee chats that better suit your social battery. Bottom line - don’t isolate yourself! Networking leads to all sorts of openings you would have never known about otherwise. And while you’re networking, double down with content creation to highlight your thought leadership! Consistently blogging, podcasting, TikToking (or whatever the latest hot thing is) establishes your personal brand as an industry insider generously sharing their hard won gifts. You spotlight helpful ideas, creative campaigns, or topics you just plain geek out over. Over time you build fans eager to work with someone clearly walking their talk. Feeling extra confident and charismatic? Get yourself out there as a speaker! Say yes to opportunities like webinars, conference talks, workshops, or that high school career day. Any chance to strut your stuff, shine your gifts and wow crowds builds your credibility. I know it takes courage to put yourself out there at first, but the payoff is so worth it friends! Got happy clients willing to rave about you? Well get collecting those testimonials and case studies! Client feedback should absolutely be sprinkled all over your website. But for an extra boost, dig deeper into the juicy details with long form case studies. Walk potential clients through the tricky problem a past client faced, how your copywriting brilliance uniquely solved it, and the phenomenal results delivered. When people get a crystal clear picture of how you can catapult their business, they’ll be knocking down your door! Make sure you nail website basics too so potential peeps can actually find your greatness online. Stuff like search engine optimization so all that wise content ranks. Start by learning SEO basics, then level up over time to outrank competitors in your niche. Tap your network for partnership opportunities too! Agencies and marketing firms always need competent writers, so get cozy with these potential collaborators. Figure out where clients of your target audience spend time online and connect with the site owners. Offer your talents for a discounted rate in exchange for a testimonial and portfolio piece. Rinse and repeat to build a community that hooks you up with more awesome clients! Most importantly, never stop elevating your craft! Make learning, growing and mastering new copywriting strategies a lifelong journey. Join a mentorship mastermind, attend talent accelerating events like CopyChief Live, invest in courses on persuasive writing techniques. Our industry evolves lightening fast, so we gotta sprint to keep up! Luckily, all that knowledge makes attracting clients even more effortless over time. When opportunities pop up, rock that pitch! Outline what unique problem you’ll solve, how you’ll wow them, and all the reasons you’re the perfect match. Show you truly grasp their goals and can deliver extreme value. Remember, potential clients are evaluating if you “get” them...so make sure you do! A compelling pitch that anticipates needs and objections seals deals with your ideal tribe. Then nurture those new relationships like delicate little seedlings! Follow up consistently, deliver over the top value, and prove you’re the unicorn they’ve been searching for. And don’t be shy asking straight up for referrals once you have a happy customer. There’s no better endorsement than a delighted client singing your praises to all their connections! While networking, look into bigger pond opportunities by joining professional groups too. Local associations are great for meeting other creatives in your backyard, but set your sights higher for maximum impact! National and global groups expand your community tenfold. Attend their conferences, get active on forums, apply for leadership roles. The more people encounter your brilliance, the more chances for lucrative partnerships! Same idea with those industry conferences and workshops I mentioned earlier. Make the investment to attend national events that rally the movers and shakers in your niche. Bonus points if you submit to speak at them! Info products are another sweet gig once you have expertise to share. Teach what you know best through online courses, books, membership sites. All build your authority and abundance. Finally, don’t drop the ball once a lead is warm by assumed they’re hooked! Follow up, follow up, follow up with every contact to nurture folks along the sales journey. Make it easy for busy peeps to say yes by automating Lead nurturing seals deals for clients who are a perfect fit. There you have it friends - my magical blueprint for growing your clientele with heart, hustle and a sprinkle of humor! Now you’ve got insider tips tailored to your spectacular self on exactly how to land those dream gigs. Trust the process, stick to the plan, and watch your world fill with abundantly happy clients that make you smile. You so got this! High five and keep being awesome! Michael Giannulis PS - Have you read my blog? check out [](​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626