[[CWB]] How To Use Intrigue w/ examples (Episode 141)

Discover the keys to keeping your readers captivated, one word at a time.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! Have you ever wanted to keep your readers hooked, craving more of your words? That's what intrigue does, and today, we're diving into this powerful copywriting tool. Tip 1: Spark Curiosity Starting Point: Spilling all your info. Good: Teasing, hinting, and piquing curiosity. Better: Drop hints, make 'em curious. Best: Leave 'em hanging, hungry for more. Why? Curiosity keeps 'em reading. Example: Instead of writing: Sign up for our free newsletter and receive 10% off your next purchase! You could write: Curious about how to get 10% off your next purchase? Sign up for our free newsletter and find out! This second sentence is more intriguing because it leaves the reader wondering how they can get the discount. They are more likely to click on the link to find out. Tip 2: Use Cliffhangers Starting Point: Revealing it all upfront. Good: Dropping hints for intrigue. Better: Planting curiosity, hinting at what's next. Best: Leave 'em hanging, eager for more. Why? Cliffhangers pull 'em in. Example: Instead of writing: In this blog post, we'll teach you how to write a killer headline. You could write: Headline stuck? In this blog post, we'll reveal the secret to writing headlines that get clicks and conversions. This second sentence is more intriguing because it leaves the reader wondering what the secret is. They are more likely to keep reading to find out. Tip 3: Leave Questions Starting Point: Answering all questions. Good: Leave some questions open. Better: Let questions linger. Best: Leave important questions unanswered. Why? Questions keep 'em engaged. Example: Instead of writing: What is SEO and why is it important? You could write: What is SEO and why is it so important that businesses are spending millions of dollars on it? This second sentence is more intriguing because it leaves the reader wondering how much businesses are spending on SEO and why it's so important. They are more likely to keep reading to find out. Tip 4: Reveal Secrets Gradually Starting Point: Laying it all out. Good: Slowly reveal tidbits. Better: Share secrets bit by bit. Best: Keep some secrets hidden. Why? Secrets create anticipation. Example: Instead of writing: Here are the 7 steps to writing a perfect sales letter: You could write: Ready to learn how to write a sales letter that converts like crazy? In this blog post, I'll reveal the 7 secrets to success, one step at a time. This second sentence is more intriguing because it leaves the reader wondering what the 7 secrets are. They are more likely to keep reading to find out. Tip 5: Add Surprises Starting Point: Sticking to the predictable. Good: Add surprises. Better: Throw in unexpected twists. Best: Shock 'em with a jaw-dropping twist. Why? Surprises keep 'em interested. Example: Instead of writing: Here are the benefits of using our product: You could write: Imagine what your life would be like if you could [solve a problem or achieve a goal]. That's what our product can do for you. But there's more... This second sentence is more intriguing because it introduces the possibility of something even better than the benefits already listed. The reader is more likely to keep reading to find out what it is. Tip 6: Use Metaphors Starting Point: Straightforward descriptions. Good: Add metaphors. Better: Craft metaphors that spark imagination. Best: Use metaphors that make 'em think. Why? Metaphors ignite the mind. Example: Instead of writing: Our product is the best on the market. You could write: Our product is the rocket fuel that will launch you to success. The metaphor is effective because it creates a vivid image in the reader's mind. The reader can imagine what it would be like to be launched to success, and they are more likely to be interested in a product that can help them achieve that goal. Tip 7: Build Suspense Starting Point: Spill the beans early. Good: Build tension. Better: Keep 'em guessing. Best: Keep 'em on the edge of their seats. Why? Suspense captivates. Example: Instead of writing: This blog post will teach you how to write a killer sales letter. You could write: This blog post will teach you how to write a sales letter that converts like crazy. But first, let me tell you a story... This second sentence is more intriguing because it builds suspense by making the reader wonder what story you are going to tell and how it relates to writing a sales letter. They are more likely to keep reading to find out. Tip 8: Employ Enigmatic Imagery Starting Point: Clear visuals. Good: Use intriguing images. Better: Craft images that invite exploration. Best: Use images that make 'em wonder. Why? Imagery stimulates curiosity. Example: Instead of using a stock photo of a business person smiling, you could use a photo of a mysterious figure standing in the shadows. This image would be more intriguing because it would make the reader wonder who the figure is and what they are doing. Tip 9: Tease Exclusive Insights Starting Point: Lay all your cards on the table. Good: Drop hints of hidden knowledge. Better: Make 'em feel like insiders. Best: Keep some info exclusive. Why? Exclusivity engages. Example: Instead of writing: In this blog post, I'll teach you everything you need to know about SEO. You could write: In this blog post, I'll reveal the insider secrets to SEO that other people are keeping hidden from you. This second sentence is more intriguing because it makes the reader feel like they are going to learn something that no one else knows. They are more likely to keep reading to find out. Tip 10: End with a Tease Starting Point: End abruptly. Good: Hint at what's next. Better: Leave 'em curious about the next chapter. Best: Make 'em crave the next installment. Why? A tease keeps 'em coming back. Example: Instead of writing: That's it for this blog post. Thanks for reading! You could write: That's all for now, but stay tuned for the next installment in this series, where I'll reveal even more secrets to writing copy that converts like crazy. This second sentence is more intriguing because it leaves the reader wanting more. They are more likely to subscribe to your list or follow you on social media so that they can read the next part. I hope these tips help you to write copy that is intriguing and captivating. Remember, the key is to keep your readers curious and wanting more. Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626