[[CWB]] Mastering the Art of Urgency and Patience (Episode 138)

Discover the art of striking the right rhythm in your words - between the urge to act now and the grace of patience  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! Grab your morning brew and cozy up, because we’re about to dive into the captivating art of balancing urgency and patience in your copy. See, every great sales letter or email has a certain rhythm and flow to it. You gotta pull your reader in close with urgency and excitement, but also give ‘em space to breathe and move at their own pace. It’s a intricate dance! But when you find that sweet spot between action and patience? Your copy will sing baby. So in this jam-packed newsletter, I’m gonna break down 10 tips to help you master the musicality of urgency and patience in your words. You ready for this? Let’s start groovin’! Tip 1: Pump Up the Urgency Here’s the dealio. Wishy-washy calls to action don’t convert. You need to inject some urgency into those bad boys! Turn a limp “Sign up today” into “Don’t wait - claim your spot now!” Light a fire under their butts, you feel me? Urgency is like a shot of espresso - it’ll wake those leads up and get them off the fence asap. Tip 2: Limited-Time Offers FTW Limited-time promotions are crazy powerful. Slapping a deadline on something makes it way more tempting. Get specific too! Saying “Act fast, offer ends soon” is okay. But “Get 50% off when you join by 11:59pm PST on Friday!” is better. Now they know time’s running out and they gotta hustle. Procrastination doesn’t stand a chance against a ticking countdown clock! Tip 3: Scarcity Sells, Baby We all want what we can’t have, am I right? Use that FOMO against your audience (in a good way)! Highlight limited availability, small batch offers, capped membership spots - anything exclusive. Makes it seem more valuable. And don’t just say “supplies are limited.” Get specific! “Only 30 units left. Grab yours before we sell out!” Now you’re speaking the language of urgency and action. Tip 4: Unleash the FOMO Beast Speaking of FOMO, learn how to harness it in your copy! Don’t just state features and benefits. Make ‘em anxious they’ll miss out on something amazing. “This free masterclass won’t be online for long. Grab the insider tips before it’s too late!” Boom. urgency activated. Tip 5: The Power of Deadlines In business, you gotta have deadlines. They breed accountability and action! Don’t leave project timelines loosey-goosey. Set clear milestones and due dates. Then put it in writing: “Claim your spot by October 31st to get the Early Bird Price.” Your prospects will respect the fire under your butt and be more likely to move. Tip 6: Patience Young Grasshopper Now that we got urgency covered, let’s chat patience. Sometimes you gotta pump the brakes and give people space. Don’t force immediate conversions if you sense hesitation. “Still thinking it over? No problem! Check out our blog for helpful resources.” See, you respect where they’re at while nudging them along. Tip 7: Slowly Nurture Those Leads And speakin’ of nurturing leads, avoid pushing cold prospects right into sales sequences. Warm them up first! Send some value-packed emails to build the relationship. Then when the time is right, offer something relevant to move ‘em closer to a sale. Nice and easy, baby steps. Nurtured leads convert better. Tip 8: Don’t Be Too Salesy A'ight, real talk. Sometimes sales folks get pushy and screw things up. Don't be that guy. Avoid hard-closing tactics. Maybe let leads access free trials before committing. Create a low-pressure environment and softly nudge them towards confident decisions. That's how ya do it. Tip 9: Consistency is 🔑 Here’s a biggie when balancing urgency and patience: consistency. Don’t go changing your messaging and offers every 2 seconds. Your audience will get whiplash! Stick to predictable communication and value delivery. Build that trust and reliability. Now you’ve got their attention for when urgency is needed! Tip 10: Match Their Rhythm Last one, folks. Wanna master the urgency/patience dance? Then you gotta move to your audience’s rhythm, not just your own. What’s their decision-making pace? How can you align with their preferences to create an unbreakable bond? When you’re in sync with their rhythm, the copy flows like silk. And there you have it friends - Ten tips to finding your copy’s flow between urgency and patience! What parts will you focus on first? Let me know! And if you need any clarification or have additional examples you want me to cover, just holler. I’m here to help. That’s a wrap on this newsletter jam sesh. Go out there and start conducting the symphony of your copy with these skills. Can’t wait to connect with y’all again soon! Groovin’ to the Rhythm, Michael Giannulis PS - This week I got my outline for this newsletter from ChatGPT then ran it through Claude AI to improve the readability. It's a bit too "talky" for me... let me know what you think of this written style vs previous versions that were more chatgpt focused. PPS - I am working on a beginner copywriting course to teach the fundamental skills. Good news is - it will be completely free. I'll keep you posted on that. PPPS - In the meantime, have you [checked out my Copywriter Brain course yet?]()​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626