[[CWB]] Converting Headlines: 10 Tried-and-True Types (Episode 127)

Actual headline instruction you can use!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis ​ = ​ Hey ! Ready to turn the first impressions into long-lasting engagements? To transform from a copy cub into a copy lion, your headlines need to roar with power and conviction. Because remember, if your headline doesn't capture attention, the rest of your copy might as well be invisible. In the words of the legendary adman David Ogilvy, "On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." In this newsletter, we'll unpack the art of crafting headlines that not only command attention but also propel the reader to continue through your copy. Here are 10 headline types, each accompanied by a 'missed the mark' and 'hits the bullseye' example to illuminate why one falls flat while the other sizzles. Like this? You'll love [Copywriter Brain](=). Type 1 - The How-To Headline This type is a classic, offering your audience a solution to their problem. Missed the Mark: "Ways to Lose Weight" Hits the Bullseye: "How to Lose 10 Pounds in Just 30 Days" Why? The latter is specific and promises a tangible result within a given time frame. Type 2 - The Question Headline A question that taps into your audience's curiosity or addresses their pain points can be very effective. Missed the Mark: "Do You Want a Better Job?" Hits the Bullseye: "Tired of Your 9-5? Discover a Step-by-Step Guide to Building Your Own Business" Why? The latter acknowledges a specific problem and offers a solution. Type 3 - The Command Headline Give your audience a clear, compelling directive. Missed the Mark: "Try Our New Protein Bars" Hits the Bullseye: "Fuel Your Workout with Our Power-Packed Protein Bars!" Why? The latter incorporates a benefit and injects enthusiasm into the command. Type 4 - The Testimonial Headline Using your customer's words can add authenticity and foster trust. Missed the Mark: "Our Customers Love Our Software" Hits the Bullseye: "'This App Saved My Business' - A Real User's Review of Our Software" Why? The latter feels more authentic and personal. Type 5 - The List Headline People love lists because they're easy to digest and promise multiple takeaways. Missed the Mark: "Ways to Improve Your Copy" Hits the Bullseye: "7 Actionable Steps to Dramatically Improve Your Copy Today" Why? The latter offers a specific number of steps and makes a strong promise of immediate results. Type 6 - The News Headline Share something new and exciting with your audience. Missed the Mark: "We Have a New Product" Hits the Bullseye: "Introducing Our Revolutionary Time-Saving App: Get Your Free Trial Today!" Why? The latter makes the product seem exciting and offers an immediate call to action. Type 7 - The Problem/Solution Headline Highlight a pain point and then provide your solution. Missed the Mark: "Tired of Noisy Neighbors?" Hits the Bullseye: "No More Noisy Neighbors! Discover How Our Noise-Cancelling Headphones Can Restore Your Peace" Why? The latter outlines a clear problem and introduces a specific solution, connecting the product directly to the reader's needs. Type 8 - The Secret-Revealing Headline Offer inside information or an exclusive solution to your audience. Missed the Mark: "How to Make Money" Hits the Bullseye: "The Hidden Secret of Millionaires: How to Grow Your Wealth in Less Than a Year" Why? The latter promises exclusive, tantalizing knowledge. Type 9 - The Guarantee Headline If you can guarantee a result, show it off. Missed the Mark: "Lose Weight with Our Program" Hits the Bullseye: "Guaranteed Weight Loss in 30 Days or Your Money Back" Why? The latter makes a strong, risk-free promise. Type 10 - The Comparison Headline Draw a comparison that favors your product or service. Missed the Mark: "Our Laptop is Better" Hits the Bullseye: "Twice the Power, Half the Price: Why Our Laptop Beats the Rest" Why? The latter provides specific benefits and makes a direct comparison. There you have it – 10 headline types to elevate your copy from mouse-like squeaks to lion-like roars. Headlines are your first – and often only – chance to grab your reader's attention. Without a compelling headline, your carefully crafted copy is wasted. So spend the time to make your headline shine, and watch your conversions skyrocket. Stay tuned for next week's episode, where we'll dive deeper into creating persuasive calls-to-action. Until then, keep practicing and improving! To your copywriting success, Michael Giannulis ​ = ​ [Click To Learn More About Copywriter Brain](=)​ ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. 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