[[CWB]] 10 Tips to Turn You into a Copywriter (Episode 126)

w/ examples!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis ​ = ​ Hey ! Are you ready to transform from a copy cub into a copy lion, mastering the art of selling with words? Well, you've come to the right place. Crafting effective sales copy is at the heart of any copywriting endeavour. Without persuasive words that spur people into action, all you've got are pretty sentences. You might wonder, "How do I even begin to write copy that sells?" It might seem daunting at first, but fear not, I’ve got you covered. Today, we're unveiling the 10 essential ingredients that make EVERY sales letter effective and persuasive. Embrace these copywriting secrets of the pros and you'll soon find yourself roaring with commissions. So, let's get started with... Tip 1 - Focus on Benefits, Not Features Don't fall into the common trap of leading with what your offer simply IS. Remember, people are interested in what your product or service does FOR THEM. For example: Weak: The SmartToaster 4000 can toast 4 slices of bread at once. It has 6 customizable browning settings and an LED display. Strong: Never eat cold toast again with the SmartToaster 4000. This revolutionary 4-slot toaster perfectly browns bread on all sides with just one click, keeping your family fueled and satisfied every morning. See the difference? We turned dry features into meaningful BENEFITS for the reader - one version just states, the other sells. And moving onto... Tip 2 - Speak Directly to Your Reader Your copy should sound like a conversation between you and the reader. Use “you” frequently and talk about their problems, goals, and desires. Weak: Parents need a stroller that can fit through standard doorways while holding supplies for their baby. The Compact Stroller was designed for cramped urban spaces. Strong: With the Compact Stroller, you’ll breeze right through narrow shop doors and crowded elevators with your baby in one hand and a week’s worth of diapers in the other. You’ll handle any errand with ease. Now, let's look at... Tip 3 - Keep it Simple Weak: Our certified life coaches leverage proprietary techniques to actualize client aspirations and facilitate meaningful progress through tailored behavioral interventions. Strong: Our coaches help you reach your goals by customizing practical plans based on your unique needs. Next up... Tip 4 - Create Urgency Weak: Supplies of our popular gluten-free energy bars are running low. Order now to keep some on hand. Strong: Once our remaining inventory sells out next week, more Grain-Free Rocket Bars won’t be available for 3-4 months. Get your hands on this super-food boost before other hungry customers beat you to it! Onto... Tip 5 - Back Up Claims with Proof Weak: Our budgeting app will improve your finances. Strong: Sarah H. says “MoneyPal helped me pay off $5,000 in debt this year. My finances have never been better!” Now, let's tackle... Tip 6 - Be Transparent Building trust is crucial in copywriting. Being upfront about pricing, potential risks/cons, and your company values will help you build long-term relationships with your customers. Weak: Act now for an incredible deal! Strong: Right now you can get your first month of Widgeto Pro for just $3. After that, your monthly fee will be $15. We offer flexible cancellation at any time, no questions asked. And now... Tip 7 - Appeal to Emotions Weak: Our accounting software ensures accurate financial documents. Strong: Imagine feeling proud and accomplished with Numbers, knowing you're in full control of your financial destiny, no longer feeling overwhelmed but competent. Your family will see you as the reliable provider you’ve always aspired to be. On to... Tip 8 - Tell a Compelling Story Weak: MealPass offers convenient meal delivery so you have healthy food waiting at home after long days. Strong: After late nights at the office left her with no energy to cook, Maria's diet suffered. She scarfed down fast food at least twice a week. But everything changed once she got MealPass. Now at the end of a 12-hour workday, Maria comes home to a hot, home-cooked meal waiting for her... Next... Tip 9 - Start Strong Weak: Tires wear out over time. When it’s time for new tires, choose TreadCorp. Strong: Every winter, hundreds of Americans are injured in car accidents due to worn-out tires. When it’s time to replace your tires this season, don’t take chances with your safety. Choose TreadCorp, the tire company who... And finally... Tip 10 - End with a Clear CTA Weak: I hope you learned a lot today. Have a great rest of your day! Strong: You now have the blueprint for writing copy that sells. Want to put these tips into action for your business? Join my upcoming Copywriting Crash Course and get the hands-on help you need to turn clicks into customers. Reserve your seat now! There you have it - 10 tips that will catapult you from being a copy cub to a true copy lion! Use this episode as your guide and refer to these techniques every time you sit down to write. With practice, you'll see your conversion rates climbing steadily. If you're eager for EVEN MORE personalized guidance on writing copy that sells, make sure to check out my comprehensive Copywriting Academy program. Stay tuned for next week's episode, where we will dive deeper into crafting irresistible call-to-actions. I can't wait to see you absolutely CRUSH IT with these copy secrets! Talk soon, Michael Giannulis ​ = ​ [Click To Learn More About Copywriter Brain](=)​ ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626