[[CWB]] Top 20 Copywriting Blunders (Episode 125)

Take a wild ride through the trenches of rookie mistakes and discover how to turn those blunders into wins!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis ​ = ​ Hey ! Today, you’re the protagonist of an adventurous journey, dodging common copywriting landmines, and we’re your sidekick. Buckle up! - The Authenticity Detour: Remember that time you wore your elder sibling’s oversized clothes pretending to be them? You felt out of place, right? That’s how your readers feel when you sacrifice your authenticity. Let your personality be your brand’s cloak; it fits perfectly! ​ - The Companies Like… Mishap: Imagine you’re trying to impress a date by mentioning that you hang out with celebrities ‘like’ Brad Pitt. Would they be impressed or suspicious? Just name drop those clients you’ve worked with. Flaunt the real, not the ‘like.’ ​ - The Proofreading Speed Bump: Ever had a pebble in your shoe during a marathon? Typos and errors are just that. They jolt the reader out of their reading rhythm. Proofread before you hit send. ​ - The Audience Misunderstanding Sinkhole: It’s like serving a steak to a vegetarian guest at your dinner party. Understand your audience’s palate first—serve them the content they crave. ​ - The Jargon-Buzzword Quicksand: Imagine your GPS throwing complex latitudes and longitudes instead of ‘turn right in 500 yards.’ Jargon and buzzwords do that to your readers. Keep it simple, keep it relatable. ​ - The Passive Voice Swamp: Picture a thrilling car chase where ‘the car was driven by…’ Wait! Did we lose you? That’s what passive voice does. It dulls the action. Be direct, be exciting! ​ - The Pushy Salesperson Tumble: Recall that overbearing salesman who just wouldn’t take a hint? Don’t be that in your copy. Seduce, don’t push. Highlight the benefits; let your readers make the purchase decision. ​ - The Story-less Void: Remember how bedtime stories captivated you as a kid? Your copy needs that captivation. Weave stories; make it hard for readers to look away. ​ - The Call-to-Action Ghost Town: Ever been on a treasure hunt with no clues? Frustrating, huh? CTAs are your reader’s clues—guide them towards the treasure, the action you want them to take. ​ - The Visuals Drought: Visuals in your copy are like a sightseeing break on a long drive—they keep things interesting. Embed images and videos that augment your message. ​ - The Social Media Blackout: It’s like owning a megaphone but choosing to whisper. Social media can be your megaphone, amplifying your message, reach, and engagement. ​ - The Tracking Neglect Trap: It’s like driving with no rear-view mirror—you miss out on what’s behind. Track your results, learn from your history, and pave the path to improvement. ​ - The Inconsistency Hurdle: Ever had a dream where everything was weirdly disjointed? That’s how inconsistent copy feels. Keep it cohesive; keep your brand voice steady. ​ - The Humor Drought: Imagine a party where no one cracks a joke. Boring, right? Well-placed humor can infuse life into your copy. Keep it light; keep it enjoyable. ​ - The Experimentation Phobia: It’s like always ordering the ‘usual’ at a restaurant—you miss out on possibly amazing dishes. Experiment with different styles, tones, and techniques. Excite your reader, surprise them! ​ - The Learning Resistance Wall: Remember how refusing to adapt to the latest apps made you feel left out? Evolve with the changing copywriting landscape; don’t be left behind. ​ - The Feedback Evasion: Imagine training for a marathon with noise-cancelling headphones. You miss the cheers, the warnings, the guidance. Embrace feedback, it’s the constructive voice that refines your work. ​ - The Premature Quit: Ever left a movie halfway and later discovered it had an amazing twist? Don’t give up on copywriting mid-way. The ‘wow’ moment could be just around the corner. ​ - The Fun Deprivation: Remember doing chores as a kid? Now recall doing them as a game. Fun changes everything. Inject fun into your writing process. Your enjoyment will seep into your words, trust me. ​ - The Genuine Self Eclipse: It’s like suppressing your laughter at a hilarious joke—it doesn’t feel right. Let your true self shine in your writing. Authenticity connects and converts. So, brave explorer, as you traverse the jungle of copywriting, may these lessons serve as your compass, guiding you away from pitfalls and towards your treasure—copywriting success. Keep writing, keep learning, and remember—you’ve got this! Till next time, Mike Giannulis PS - Who would like me to create a ChatGPT copywriting course full of prompts/templates/instructions/more? Reply and let me know! ​ = ​ [Click To Learn More About Copywriter Brain](=)​ ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626