[[CWB]] The Value of Hiring a Copywriter: Beyond AI (Episode 121)

​ By Mike Giannulis Hey ! In today's digital age, artificial intelligence (AI) has revolutionized various aspects of our lives, including the field of copywriting. With AI-powered language models like the AL, business owners and individuals can easily generate content at a fraction of the cost. However, when it comes to creating impactful copy that delivers tangible results, hiring a professional copywriter becomes invaluable. In this newsletter, we will address the common question of why people should hire a copywriter for $50 to $100 when they have access to AI for $20. We'll delve into the importance of experience, expertise, and the ability to provide tailored solutions that align with clients' goals and target audiences. - Results Matter: When business owners pay for copy, they are seeking more than just words on a page. They are investing in a strategic approach that generates results. Copywriters bring their years of experience and understanding of human psychology to craft persuasive and compelling content that drives conversions, engages the target audience, and achieves business objectives. Copywriting is not merely about assembling words; it is about leveraging language to evoke emotions, create connections, and ultimately inspire action. ​ - Tailored Solutions: As a copywriter, when clients flock to your proposed service, it's essential to emphasize the value you bring beyond what AI can offer. While AI-generated content may provide a general framework, it lacks the ability to understand the intricacies of a specific business, its unique selling proposition, and the nuances of the target audience. A professional copywriter possesses the skills to research, analyze, and tailor the messaging to resonate with the intended audience, ensuring that the copy aligns seamlessly with the brand's voice and values. ​ - Language Proficiency: That being said, non-native English-speaking copywriters can utilize AI as a valuable tool to augment their language skills and overcome potential shortcomings. AI language models can assist in refining grammar and syntax, suggesting alternative word choices, and providing contextual insights. By leveraging AI, non-native English-speaking copywriters can enhance their writing and ensure that their content maintains a high level of clarity, coherence, and effectiveness. However, it's important to remember that AI is not a replacement for the expertise and experience of a professional copywriter. While AI can provide valuable assistance in language-related aspects, it lacks the human touch and the ability to understand cultural nuances and target audience preferences deeply. Copywriters bring a level of creativity, intuition, and adaptability that AI cannot replicate. Non-native English-speaking copywriters can leverage AI to fine-tune their writing, improve grammar, and enhance language proficiency. By combining their own linguistic expertise with AI-powered tools, they can deliver even stronger copy that resonates with their target audience. The key lies in using AI as a complementary resource rather than relying solely on its capabilities. ​ - The Art of Copywriting: It is true that anyone can ask AI to generate a "blog post," but without a fundamental understanding of copywriting principles, they may not be able to judge the quality of the output. Copywriting involves a mastery of structure, storytelling, persuasive techniques, and the ability to engage and hold readers' attention. It requires an understanding of tone, rhythm, and flow that can captivate and inspire action. An experienced copywriter can deliver content that not only meets the requirements but also exceeds expectations, driving meaningful engagement and conversions. ​ - Experience and Expertise: Drawing a parallel to hiring a programmer, it becomes evident that AI-generated code may offer convenience, but it lacks the expertise and experience of a skilled programmer. A proficient programmer possesses an in-depth understanding of different programming languages, databases, and frameworks. They know how to write efficient, maintainable code and solve complex problems. Similarly, a seasoned copywriter brings industry knowledge, research skills, and the ability to adapt to various niches and markets. They understand the subtleties of different industries, target audiences, and effective copywriting strategies that lead to success. In the realm of copywriting, hiring a professional copywriter offers more than the convenience and affordability of AI-generated content. It provides the assurance of quality, tailored solutions, and results-driven copy that engages and persuades. Copywriters bring their experience, expertise, and understanding of language, psychology, and marketing to the table, ensuring that the content created aligns Sincerely, Mike Giannulis PS - [Check out Copywriter Brain!](=)​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626