[[CWB]] Secret For Boosting Your Sales PLUS BIG Personal News (Episode 115)

Discover the secret to creating bonuses that drive conversions and increase revenue. Plus BIG PERSONAL ANNOUNCEMENT!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis ​ = ​ Hey ! First, in a little bit of personal news - I am proud to announce that my wife is pregnant!! We are expecting our first baby sometime in late November. It's been a 5 year journey to get to this point and I am so thankful and grateful to God for making this miracle happen!! ​ If you have any advice for for a first time dad - especially an OLDER first time Dad - write me back! Today's Lesson Is A Good One! It's time for another edition of the Copywriter Brain Newsletter, where we dive deep into the world of persuasive copywriting and marketing strategies. Today, we're going to uncover the power of bonuses and how they can supercharge your sales. But first, let's talk about the principle behind crafting an offer that truly lures people in. In a recent [conversation with my team](), we discussed the importance of optimizing the offer to maximize revenue and cover ad costs. It became clear that the offer itself is one of the most potent tweaks you can make to improve your copy's performance. Of course, attention-grabbing headlines and captivating leads are crucial, but designing an enticing offer can be the game-changer. Now, let me share with you the key elements of an irresistible offer. We'll use an example in the keto niche, but remember that these principles can be applied to any product or service you're selling. So, fasten your seatbelts, and let's dive in! Imagine you're selling a Keto AI Software, the core product. To make your offer irresistible, stack the firepower on the first purchase. In addition to the software, include a lineup of bonuses that provide immense value to the customer. Let's break down the bonuses for our keto product: - 30 Minute One-on-One Coaching Call: Personalized guidance to help customers achieve their keto goals. - Virtual Cooking Class: An interactive online cooking class focused on creating delicious, keto-friendly meals. This bonus offers both educational value and practical skills. - Keto Cheat Sheet: A handy guide with quick references to keto dos and don'ts, macros, and more. This bonus simplifies the complexities of the keto diet for the customer. - Personalized Keto Grocery Shopping List: An AI-powered grocery shopping list based on preferences and meal plans, updated weekly. This bonus takes the hassle out of meal planning and makes grocery shopping a breeze. - Keto-Friendly Restaurant Guide: A comprehensive list of restaurants and menu items that comply with the keto diet. Perfect for those days when customers don't feel like cooking. - Keto Exercise Guide: A guide to the most effective exercises to complement the keto diet for optimal weight loss. This bonus addresses the common question of whether exercise is necessary. - Discounts on Keto-Friendly Products: Exclusive discounts on keto-friendly products from partner brands. This bonus adds additional value and savings for the customer. - The Self Control Solution: An online course focused on developing a winning mindset for successful long-term weight loss. This bonus tackles the challenge of self-control and emotional eating. - Weekly Motivational Emails: Inspirational stories, tips, and advice delivered to the customer's inbox to keep them motivated throughout their keto journey. - Keto Snack Recipe eBook: A collection of quick and easy keto-friendly snack recipes to satisfy those in-between meal cravings. This bonus addresses the concern of snacking temptations. By strategically crafting these bonuses, you're not only adding value but also addressing potential objections and concerns. The bonuses become valuable solutions to common obstacles that customers may face, making your offer hard to resist. Now, you might be wondering why we chose these particular bonuses. Well, we carefully considered the pain points, desires, and needs of our target audience. We brainstormed objections and uncertainties that potential customers may have and designed bonuses to solve them. Remember, your bonuses should complement and enhance the core product, creating a comprehensive and irresistible package. Here's a further breakdown of what objection question each bonus answers: - 30 Minute One-on-One Coaching Call: How can I receive personalized guidance to ensure I achieve my keto goals? - Virtual Cooking Class: How can I learn to create delicious, keto-friendly meals that fit my dietary needs? - Keto Cheat Sheet: How can I simplify the complexities of the keto diet and have a quick reference guide? - Personalized Keto Grocery Shopping List: How can I simplify meal planning and make grocery shopping easier while following the keto diet? - Keto-Friendly Restaurant Guide: What options do I have for keto-friendly dining when I don't feel like cooking? - Keto Exercise Guide: Is exercise necessary and how can I complement my keto diet for optimal weight loss? - Discounts on Keto-Friendly Products: How can I further save money and access exclusive discounts on keto-friendly products to support my dietary needs? - The Self Control Solution: How can I develop a winning mindset and overcome self-control challenges for successful long-term weight loss? - Weekly Motivational Emails: How can I stay motivated throughout my keto journey and receive inspirational tips and advice? - Keto Snack Recipe eBook: How can I satisfy my cravings and find quick and easy keto-friendly snack options between meals? So, as you create your own offers, think about your customers and their pain points. Consider the objections they might have and how you can address them through valuable bonuses. Your goal is to provide a solution that goes above and beyond their expectations, ensuring they see the immense value in what you're offering. Additionally, in order to further enrich your customer experience, it's important to include order bumps and upsells. For order bumps, you should try providing even more value and convenience. When it comes to upsells, consider complementary products or services that align with the core offering of the keto software and provide additional benefits. These upsells aim to enhance the overall customer experience and ensure that you receive even more value from your purchase. Remember, the key to creating bonuses that resonate with your audience is to understand their needs and desires. By empathizing with their struggles and offering solutions that address those challenges, you build trust and credibility. This, in turn, drives conversions and boosts your overall sales. In sum it up creating irresistible bonuses is a powerful way to maximize the effectiveness of your offers. By strategically addressing objections and providing valuable solutions, you'll entice customers to take action and experience the full benefits of your product or service. So, get creative, empathize with your audience, and design bonuses that truly elevate your offers. Stay tuned for more copywriting tips and marketing insights in our upcoming newsletters. Until then, keep crafting those compelling offers and watch your conversions soar! To your copywriting success, Michael Giannulis Copywriter Brainiac-in-Chief PS: If you found this email insightful and want to dive deeper into the world of copywriting and marketing, [I highly recommend checking out my full Copywriter Brain course](=). It's packed with valuable insights, techniques, and strategies to elevate your copywriting skills and take your marketing game to the next level. = ​ [Click To Learn More About Copywriter Brain](=)​ ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626