[[CWB]] 10 Genius Copywriting Tricks ✍️💡 (Episode 109)

Ever wondered how we craft high-converting copy? Peek behind the curtain and uncover 10 copywriting tricks used on the Copywriter Brain sales page!"  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis ​ = ​ Hey ! Let's talk about what goes on behind the scenes at Copywriter Brain. Specifically, the tricks and tactics I use to create high-converting sales copy on our very own sales page. ​[You can (and should) see the sales letter here and study it.]() (Plus I'm running a special right now where you save $100 if you go ahead and purchase ;) If you've ever been curious about how I approach copywriting, this is your golden ticket to some insider knowledge. I'm going to break down 10 copywriting tricks I've used, complete with examples and lessons that you can apply in your own writing. Let's dive in! 1. The Hook: "Make Copywriting Faster & Easier Than You Ever Imagined" Lesson: Start with a strong hook that addresses your reader's pain points and offers a compelling solution. Make a bold promise, but ensure you can deliver on it. 2. Contrarian Approach: "What I'm about to share with you flies in the face of everything you've been taught about copywriting..." Lesson: Positioning your message as contrarian or against the grain creates intrigue and curiosity. Challenge the status quo to differentiate yourself from the competition. 3. Relatability: "If writing ads is a struggle or feels 'hit or miss'... It's Not Your Fault." Lesson: Empathize with your reader's struggles and assure them that they're not alone. Relatability establishes trust and makes your audience more receptive to your message. 4. The Reveal: "I'll pull back the curtain and expose the TRUTH about Copywriting, Marketing, And Ad Creation." Lesson: Tease a big reveal or secret to keep your reader hooked. Build anticipation for valuable information that they can't find anywhere else. 5. Personal Story: "I QUIT copywriting... I was burned out, fed up, and just sick of the pressure of writing copy that had to convert - or else!" Lesson: Share a personal story to humanize your brand and connect with your reader on an emotional level. Authenticity goes a long way in building credibility. 6. The Turning Point: "And then, it happened. The French Girl Who Changed My Life..." Lesson: Introduce a turning point or pivotal moment that transformed your journey. Create a narrative that keeps your reader engaged and invested in the outcome. 7. Social Proof: "I've personally launched and built close to ten different 7 figure companies and one 8 figure education business." Lesson: Highlight your achievements and provide social proof to establish your authority. Your audience needs to trust that you have the expertise to help them. 8. Curiosity: "I devoured every course, every podcast, every book... and the idea of creating a '2nd Brain'. More on that soon..." Lesson: Pique your reader's curiosity by hinting at a concept or idea without fully explaining it. Curiosity drives engagement and encourages your reader to seek more information. 9. Benefit-Driven Bullet Points: A. "The Infinite Folder System That Guarantees No Idea You Uncover, Create, or Compile Will Ever Be Lost Or Forgotten Again…" B. "The 'Lego Block' Framework that Makes Writing A Full Blown Sales Page Feel Like Child’s Play..." Lesson: Use benefit-driven bullet points to showcase the value of your offer. Focus on the outcomes and results your reader can expect. 10. Powerful Call to Action: "Unleash the Full Power of Your Copywriting Brain—Join Copywriter Brain Today!" Lesson: End with an irresistible call to action (CTA) that motivates your reader to take immediate action. Your CTA should resonate with your reader's desires and reinforce the value they'll receive. So there you have it—10 copywriting tricks that we've masterfully employed on the Copywriter Brain sales page. I hope you found these insights valuable and that you're inspired to apply these tactics to your own copywriting projects. Remember, great copywriting is both an art and a science. It's about understanding human psychology, crafting compelling narratives, and persuading your audience to take the desired action. The tricks I've shared with you today are just the tip of the iceberg—there's a whole world of copywriting techniques waiting to be explored and mastered. If you're ready to level up your copywriting skills and truly unlock your potential, I invite you to join me by getting your hands on the Copywriter Brain program. Don't miss out on this opportunity to elevate your copywriting game and achieve the results you've always dreamed of. Take the first step and become part of the Copywriter Brain family today! ​[Click here to join Copywriter Brain and start your journey to copywriting success!]( (And save $100!) Until next time, keep writing, keep learning, and keep pushing the boundaries of what's possible. To your success, Mike Giannulis Founder, Copywriter Brain P.S. If you loved this newsletter make sure you share it with your fellow copywriting enthusiasts. We're in this together, and I'm excited to see what we can achieve as a community! ​ = ​ [Click To Learn More About Copywriter Brain](=)​ ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626