[[CWB]] AI Prompting Like A Pro (Episode 173)

Discover the secret sauce to make AI your personal writing genie…  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! Boy, do I have a treat for you today. We’re diving deep into the art of AI prompting – the skill that’ll turn you from a mere mortal copywriter into a supernatural scribe with the power to bend algorithms to your will. Buckle up, buttercup, ‘cause we’re about to go on a wild ride through the digital jungle of AI prompting. By the time we’re done, you’ll be churning out copy faster than a caffeinated cheetah on a typewriter. Ready? Let’s go! The Mike G. Guide to Prompting Like a Boss 1. Be as Clear as a Shot of Premium Vodka Listen up, because this is where most copywriters fumble harder than a butter-fingered quarterback. When you’re giving instructions to your AI sidekick, you gotta be clearer than a mountain stream. None of that vague, wishy-washy nonsense. BAD: “Write something about shoes.” GOOD: “Craft a sizzling 300-word product description for our new limited-edition, neon green running shoes. Target audience: trendy millennials who think they’re too cool for regular jogging. Highlight the shoes’ glow-in-the-dark soles and built-in step counter. Throw in a dash of FOMO and a sprinkle of eco-friendly bragging rights.” See the difference? It’s like night and day, folks. The second one gives your AI enough juice to whip up something that’ll make your audience’s credit cards leap out of their wallets. 2. Show, Don’t Tell (Yeah, Just Like in Copy) Remember how we always preach “show, don’t tell” in copywriting? Well, guess what? Your AI buddy loves examples more than a kid loves ice cream. So, don’t be shy – show that silicon brain what you’re after. BAD: “Write a professional email.” GOOD: “Here’s the deal, AI pal. I need you to channel your inner Don Draper and craft me an email that’ll make our client’s jaw drop. Something like this: ‘Dear [Big Shot], Remember that time you said our agency couldn’t possibly boost your sales by 500%? Well, grab a seat and a stiff drink, because what I’m about to tell you might just knock your custom-tailored socks off…’ Now, take that vibe and run with it. We’re telling the client we’ve not only met their impossible target but smashed it out of the park. Make it snappy, make it shocking, and for the love of all that’s holy, make it impossible to ignore.” 3. Make Your AI Think (Yeah, You Heard Me Right) Here’s a little secret: AIs love to show off their big, beautiful digital brains. So, instead of asking for a simple answer, challenge that puppy to really flex its neural networks. BAD: “Give me some headline ideas.” GOOD: “Alright, you silicon-based smartypants, here’s your mission: - Analyze the top 10 headlines from the past month in the weight loss niche. - Identify the psychological triggers they’re using (guilt, hope, fear, etc.). - Now, craft 5 headline templates that use those same triggers but crank the emotion up to 11. - For each template, give me 3 variations – one for busy moms, one for middle-aged dads, and one for college students. - Explain why each headline would work, referencing specific copywriting principles. And remember, if these headlines don’t make me want to immediately drop and do 100 push-ups, you’re not trying hard enough!” 4. Play a Little Role-Reversal Want to really soup up your AI’s output? Try a little role-playing. And no, I don’t mean break out your Dungeons & Dragons dice (although, hey, no judgment here). BAD: “Write a sales page for a course.” GOOD: “Listen up, AI. Today, you’re not just an AI – you’re Gary Halbert, risen from the grave and hungry for conversions. I need you to write a sales page for our new course, ‘Copy That Kills: How to Write Words That Make Wallets Weep.’ Channel your inner Halbert. Give me that raw, take-no-prisoners style. I want to see bucket brigades that could carry an ocean. I want fascinations that would make BuzzFeed blush. I want guarantees so bold they’d make a lawyer nervous. But here’s the twist – do it all while targeting Gen Z entrepreneurs who think Gary Halbert is a brand of fancy mustard. Make it resonate with the TikTok generation without losing that classic Halbert punch. Go wild, Gary AI. Show me what you’ve got!” 5. Embrace the Iterative Hustle Here’s where the rubber meets the road, folks. Your first AI output might be good, but with a little back-and-forth, you can turn it into pure gold. BAD: “Make it better.” GOOD: “Alright, AI amigo, that was a solid first swing. But now it’s time to turn this home run into a grand slam. Here’s what I need: - Punch up the opening. Make it grabbier than a toddler in a toy store. - The middle section is sagging like week-old balloons. Tighten it up. Give me three bullets that hit harder than a heavyweight champ. - That call-to-action? It’s putting me to sleep. Wake it up. I want it to crackle with more urgency than a ‘Bridge Out Ahead’ sign. - Sprinkle in some social proof. Nothing too fancy – just a drive-by mention that’ll make our readers’ FOMO kick in like a mule. - And for the love of Ogilvy, give the whole thing a once-over with your best wise-guy voice. I want it to sound like me after my third espresso, capisce?” The Grand Finale: Your New Superpower There you have it, my fellow wordsmiths – the inside scoop on prompting your AI like a true maestro. Master these techniques, and you’ll be pumping out more high-quality copy than a cloned army of Don Drapers. Remember, the goal here isn’t just speed—it’s speed AND quality. With these prompting tricks, you’ll craft copy that not only flies off your digital pen but also hits your audience right in the feels (and the wallet). So go forth and prompt, my friends. Turn that AI into your own personal copywriting genie. And when the clients start throwing money at you faster than you can catch it, just remember who showed you the ropes. Until next time, keep those keyboards smoking and those conversions soaring! Mike GPT P.S. If this email made you laugh, cry, or reach for your credit card to buy a course you didn’t know you needed, then my work here is done . But if you want more of this high-octane copywriting wisdom, hit that reply button and tell me what you want to learn next. Your wish is my command (as long as it’s legal and doesn’t involve me putting on pants). Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. 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