Copywriting is NOT about the writing.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â {NAME} â welcome to the March edition of the Countdown to Launch Pad. I hope you completed your February Challenge, which was to fill out your [6-Figure Mindset Map](=). If not â itâs never too late to get on it. Set aside 20 mins and do it now. Btw I hope you donât mind a little loving kick in the booty from time to time⦠Because my job is to help you honor your intention to join us live for the next season of the Launch Pad ðª Like Amy, whoâs making sure she doesnât let another year slip by again⦠â Canât wait to see you and Amy in 2025 ð Now, I know youâre probably ready to jump right in, learn some copywriting techniques and warm up those messaging muscles⦠But hold your horses because hereâs something many new copywriters donât realize⦠Copywriting is NOT about the writing. Huh? Yeah, read that again. The truth is⦠Crafting messaging is only a teeny tiny part of copywriting (which is why AI is not the threat you think it is)⦠In order to be a successful and highly paid copywriter, the FIRST thing you need to know how to do is get inside the hearts and minds of your customers⦠Only then can you truly master strategy and positioning, conceptualize persuasive hooks and craft an irresistible offer⦠And ALL this should happen before a single word gets written (which is why true copywriters NEVER charge per word btw). Youâll learn how to do ALL of this in the Launch Pad, but for right now, letâs dive into the most important foundation skill you need to learn as a copywriter⦠Market Research â our theme for March. The first thing you do when youâre tasked with writing for a client is put on your investigator hat and do some online sleuthing ðµï¸ââï¸ I love to read online reviews, research common questions and objections and check out top names and brands in the niche⦠Basically, anything I can do to better understand the market, the brand AND the customer. While thereâs a lot that goes into this step (and youâll learn all about it in the Launch Pad)⦠Hereâs something you can do RIGHT now to get started. This is something that ALL the great copywriters and marketers I know do to stay on top of their game⦠Monthly Challenge: Build Your âInspo Folderâ {NAME}, I canât tell you the number of times Iâve signed up for someoneâs email list, scrolled a sales page or clicked an ad⦠Not to buy something but to see good marketing in action. Then, when I see something brilliant⦠Boom ð¥ I immediately take a screenshot and add it to my âInspo Folderâ. This is exactly what it sounds like â a folder of screenshots, emails, sales pages and ads from other people, businesses and brands that inspire me. Doing this exercise is really one of the best ways for you to learn and stay relevant as a copywriter⦠And itâs so easy to do because letâs face it â weâre on the internet every day. So this month, I want YOU to start building your Inspo Folder. It doesnât matter what market or industry you look to or how many emails, web pages, ads or social posts you screenshot⦠Your goal is not to collect as much as possible just for the sake of it. Your goal is to start using your marketing mind to look behind the words⦠And think about WHAT makes it great. Then, by the time you join the Launch Pad next year, youâll already be thinking like a copywriter ð Hereâs a video you can check out to help you understand how important this process is for new copywriters: Watch: [10-Step Complete Copywriting Tutorial]() (With Examples, Pro Tips, and Formulas) In this video, I share the 10 things that EVERY highly skilled and highly paid copywriter does for every single piece of copy they write â before a single word is written. Insider Tip: How do you know if youâre on the right track research-wise? One of my Launch Padders asked me this after she hit some dead ends⦠Hereâs my answer: That is the point of research â to investigate until you hit a dead end and exhaust that rabbit hole. Donât let that stop you from moving forward. Move on to a different approach or idea. Research can be a messy process. Sometimes you get so much information. Sometimes itâs hard to find anything. The important thing is to stay curious and trust when youâve done enough (when the law of diminishing returns sets in). As copywriters, research IS a part of our job, but it doesnât have to be perfect (thereâs no such thing). While itâs ideal to complete everything before you start writing, thereâs nothing wrong with starting a first draft to get your creative juices flowing. You can always go back to your research once you have a more specific idea of what youâre trying to say or a supporting anecdote, story or stat youâd like to add. Save: Add To Your Launch Pad Stash Remember to put aside $272 this month. Donât forget, saving $272 over 11 months means youâll have collected the full Launch Pad enrolment fee by January 2025⦠(Or $79/month, so youâll cover the first monthly payment for Launch Pad Season 6!) Even if you didnât manage to put aside this amount in February, you can always work your way up⦠Just commit to an amount youâre comfortable with â anything is better than nothing ð The goal is to build your Launch Pad Stash so that come January, your enrolment fee is stress-free. Have fun building your Inspo Folder ð Alex P.S. â I need to share a VERY important disclaimer about your Inspo Folder⦠The point of this copywriting exercise is to find inspiration, NOT copy what others are doing. We are copywriters, not copycats, ok? Cool. If thereâs anything youâd like to see in this email series, feel free to drop me a note at hello@copyposse.com ð You got this, {NAME} ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
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