True story.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â {NAME} â itâs been an exciting week⦠I have officially moved into my new house â there are boxes everywhere, I canât find my makeup, Iâm working from the couch, and I just got WiFi ð
⦠And I am so freakinâ happy and feeling so incredibly blessed to call this place home. Here is my favorite spot in the house (looking out at my new â but very old â tree) ð Itâs called a Monkey Tree⦠And theyâre pretty notorious here in the Pacific Northwest because they are so weird-looking (kinda like something outta Dr. Seuss). Theyâre more formerly known as Monkey Puzzler trees because it would puzzle a monkey to climb one (seriously ð¤£)⦠But nowadays, the Monkey Tree is famous for its reputation as the âpinching treeâ⦠Where when you see one, you pinch someone and say ⦠âMonkey tree, canât pinch me!â Before they can pinch you. True story. Who wouldâve thought my front yard could be so fun? Lol. What shall I name my Monkey Tree? Reply back and gimmie your best name suggestions⦠And while I ponder this complex and important decision, I wanted to give you a quick update on whatâs happening in the Posseverse this month. Hint: really, really good stuff is coming. ð¤ New Membership For Copywriters â Coming In April Thatâs right, baby!! After getting a ton of feedback, requests and insights from our amazing Posse community⦠Weâve been busy behind the scenes over here planning a brand new membership for freelance copywriters. If youâre ready to grow your skills and confidence as a copywriter⦠Consistently land high-quality clients⦠Hit your first $10K month⦠And be part of a rad community that has your back every single day⦠Then this is made for you, {NAME}. Doors do not open until April⦠But you can [join the waitlist](=) to be the first to know when doors open to new members ð ð This Month Inside REIGN This month in REIGN, we are talking all about how to diversify your marketing efforts with strategic and untapped channels⦠We just wrapped up an amazing SMS marketing session with my friend and genius marketer, Amanda Dobson. She walked us step-by-step through her powerful strategy for massively increasing sales, engagement and show-up rates with text message marketing⦠Plus, how to combine this strategy with your copywriting services to increase your value and make your premium prices an absolute no-brainer for your clients ð¤ Next up, weâll hear from Martha Krejci on how to leverage Facebook groups for leads, launches and long-term loyalty. Facebook groups are something many people simply ignore (guilty!) or use solely for paid communities (double guilty!)⦠But when I heard Martha talk about how she uses her Facebook groups for organic lead generation and launches, I realized just how powerful these communities can be. So, naturally, I invited her to come share her Facebook marketing mojo with us inside REIGN. Then later this month, one of our very own Reignmakers and Posse coach, Mel, will be doing a behind-the-scenes training on chatbot marketing. As a full-time freelance copywriter and head of marketing, Mel has written chatbot copy for some of the biggest names in the industry. I canât wait for her to share her top insights and lessons with me and our fellow Reignmakers⦠My favorite thing about running this marketing mastermind is that Iâm always learning and growing just as much as my members. Cheers to that ð¥ Btw â we do not publicly open the doors to REIGN as itâs application only. If youâre a copywriter, marketer or business owner who is ready to level up beyond 6 figures and become the reigning authority in your domain, REIGN is for you. If youâre interested in learning more about this mastermind, hit reply on this email and say, âIâm ready to make it REIGN!â and Iâll send ya more info. Coming Next on YouTube: â
If you havenât checked out this weekâs [YouTube video](=) yet, I gave you the exact Instagram strategy Iâve used for YEARS to grow my email list (fast and free). â
Next week, Iâm counting down the 5 most profitable niches for copywriters right now. Youâve been asking for this one⦠Then this is made for you, {NAME}. â
Then, Iâll be sharing some of the weirdest and most wonderful ways the Posse gets clients. Including an epic list of 101 ways you can find your next client. Donât miss this one! â
And weâll wrap up the month with a bit of tough love. Iâve been hearing some things from new copywriters that really make my blood boil, and I have something to say about it ð¶ï¸ð Make sure youâre [subscribed to my YouTube Channel]( so you donât miss a thing. Those are all the updates I have for you this month, {NAME}⦠I better get back to this mound of boxes ð Talk soon, Alex ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
369 â 1917 W 4th Ave, Vancouver, BC V6J 1M7
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