Countdown to Launch Pad ⚡

The only invisible thing you can see, feel, taste & smell.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ {NAME} – welcome to the June edition of the Countdown to Launch Pad 🎉 We may be (practically) halfway through 2024 already… And with summer rolling in, it’s easy to relax and let the days slip by… But don’t let the year get away from you like déjà vu, {NAME}. Keep the momentum going, and keep that intention alive and kicking 💪 If you’re still catching up on your mini exercises from the past few months… Or if you haven’t recreated the hooks for the three ads I selected in May for your pre-Launch Pad portfolio… There’s still time to dive in. Which brings me to your theme for the month, {NAME}. And it’s a tale as old as time… Storytelling. Storytelling is insanely powerful… and I’m definitely not the first to tell you that this form of communication is absolutely oh-so-critical for engaging your audience! Especially in a saturated, sophisticated and highly-competitive market… Every good marketer and writer knows this to be true and uses storytelling structures in their sales letters, landing pages, social campaigns and website copy. It creates relatability, authority and trust with your prospect. But how exactly do you weave storytelling into your copy, and what are some of the best formulas that have worked time and time again? 1️⃣ Watch this 10-minute tutorial: [4 Storytelling Formulas To Create CONTENT That SELLS](=)​ I’ve used these techniques time and time again in my work. In fact, they’re part of the full list of storytelling formulas that I teach in the Launch Pad! Once you’ve watched the video, it’s time to tackle your copywriting challenge this month: 2️⃣ Create a story outline using your favorite brand. {NAME}, we’re exposed to dozens of brand stories every day—whether it’s from recommendations, our social media feeds or our own experiences at stores and websites. You might not notice it, but the reason you trust or love a brand is because they’ve told a story that clicked with you. Maybe it’s their origin story, a founder’s big "aha" moment or just how they make their message relatable… So, here’s the plan for June: pick your favorite brand or product (whether you’ve bought from them or not)… And use one of the storytelling formulas from [the tutorial video](=) above to outline a story for that brand. You could focus on the business or one of their products. For example, here’s what The Hero’s Journey outline could look like about the story behind the Copy Posse: - The Departure: "I left my position as Creative Director at Mindvalley in 2011 to start my own copywriting business and spent a decade working behind the scenes for some of the hottest transformational authors and businesses on the planet." - The Initiation: "I noticed that while there were a lot of brilliant and authentic marketers out there — many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with." - The Return: "In 2019, I launched the Copy Posse to rally the raddest, baddest crew of copywriters around the world to de-douchify the internet, redefine modern marketing and make caring cool." (This is just a simple demo – you can get as detailed as you want in your challenge or even pick several brands to test out all the formulas!) Posse Q&A: "Q: Can storytelling be fact or fiction? Where do you draw the line when it comes to using made-up stories in your copy?" I never include fiction in my emails, videos or landing pages without making it clear it's fictional. If I tell a hypothetical story, I might start with "Imagine if…" or a similar phrase to indicate the story is not real like, "Wouldn’t it be crazy if this happened?" The last thing you want is to set the precedence that you just make stories (and shit) up for no reason! Plus, stories don’t have to be fiction to be interesting, {NAME}. There are so many relatable real-life news stories or historical facts that you can turn to for inspiration. In fact, I would encourage you to "interview" your client for their best anecdotes. I often share my experiences with my copywriters so that they can use them in my emails and social content. Save: Add To Your Launch Pad Stash Make sure to set aside $272 this month, or choose an amount that fits your budget. Every little bit counts. The aim is to grow your Launch Pad Stash so that by January, enrolling will be a breeze. (Even if you can't save the entire enrollment fee, having enough for the first monthly payment for Season 6 will secure your spot in the program!) You got this 💪 Alex P.S. – The brand or business you pick for this month’s copywriting challenge can come from any niche or industry, {NAME}. I bet you can already list 10 from just looking around your home! Remember to have fun with the process and add it to your pre-program portfolio. I promise it’s going to come in so handy when you get to the Storytelling module in Season 6 of Launch Pad next year 😉 ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. You’re receiving this email because you signed up somewhere on my website and I’m so glad you did. It means you’re one of us – a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, you’re in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last 15 years to build a business I freakin' love – and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni 369 – 1917 W 4th Ave, Vancouver, BC V6J 1M7 ​ ​[Update preferences]( or [unsubscribe forever](.