Countdown to Launch Pad ⚡

The single MOST important part of copywriting.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ {NAME} – welcome to the May edition of the Countdown to Launch Pad 🎉 We’re now eight months away from Season 6! By now, you’ve identified 5 key mindset shifts you need to make to make your copywriting dreams a reality… And you’ve started using your marketing mind by building your own inspo folder with emails, web pages, ads or social posts that caught your attention… So as promised, it’s now time for you to warm up your copywriting skills and build your pre-Launch Pad portfolio… Starting with the single most important part of copywriting…. The art of crafting the perfect hook. In copywriting and marketing terms, a hook is exactly what it sounds like: A concept or an idea that gets people interested in what you have to say… and what you have to offer. Your hook has one job… Get your ideal customer’s attention and inspire them to take the next step. Because, let’s face it, it doesn’t matter if your copy AFTER the hook is the most interesting, engaging, well-written masterpiece on the planet… If you can’t get your prospect’s attention and get them to keep reading – does it even matter? Make These 3 Ad Hooks Even Hotter One of my favorite ways to become a better copywriter is by rewriting copy that I find online. Ads and headlines (or even subject lines) are the quickest way to do this given their length — plus it’s fun to think up new hooks and ideas. So, {NAME}, here is your monthly copywriting challenge… 1️⃣ Watch this 10-minute tutorial: [How To Write A KILLER HOOK In Your Sales Copy](=)​ I share 5 of my favorite Posse-approved hooks to grab and hold your customers’ attention. (These 5 hooks are part of the full list of hooks that I teach in the Launch Pad!) 2️⃣ Read the original ads below.⁠3️⃣ Put your copywriting skills to the test and re-write your own version for each ad.⁠Ad #1 Ad #2 Ad #3 Posse Q&A: "Is it better to use first-person, second-person or third-person perspective in headlines?" The rule of thumb here is to speak to the customer as much as you can, which makes second-person ("you") the most preferred point of view. You can use a third-person approach to refer to a group of people that represents the customer, like… "Why 70% of Business Owners Make This Rookie Mistake." The only occasion where I’d use a first-person perspective is if I’m using a storytelling headline, like… "The Weirdest Job I’ve Ever Had & 3 Reasons Why I Finally Left." Save: Add To Your Launch Pad Stash Don’t forget to put aside $272 this month. Or commit to an amount you’re comfortable with. Remember – anything is better than nothing. The goal is to build your Launch Pad Stash so that come January, your enrollment fee is stress-free. (Even if you can’t pay the FULL Launch Pad enrollment fee by January 2025 – being able to at least cover the first monthly payment for Season 6 will get you inside the program!) You got this 💪 Alex P.S. A quick (and important) disclaimer, {NAME} – hooks are NOT an invitation to use clickbait, which is something that’s very different from a great hook. Clickbait is an intentionally misleading hook or headline that leads to content that’s irrelevant, provides no value or is just straight-up lies. Great hooks are still majorly click-worthy, but they are relevant, lead to value and do not mislead! I’ve said this several times and I’ll say this again — always lead with value and use empathy and connection in your copy. See you next month for the next copywriting technique ⚡ ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. You’re receiving this email because you signed up somewhere on my website and I’m so glad you did. It means you’re one of us – a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, you’re in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last 15 years to build a business I freakin' love – and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni 369 – 1917 W 4th Ave, Vancouver, BC V6J 1M7 ​ ​[Update preferences]( or [unsubscribe forever](.