And big updates to share with you.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â So I guess Iâve made it to the big leagues, {NAME}... Earlier this week, I was recognized by a stranger in public for the first time ever ð (well, for the first time in a place that wasnât a marketing event lol). There I was â just casually picking up some groceries at Whole Foods⦠Squeezing some avos⦠Eyeing the gluten-free sourdough options⦠Cracking the lid of the egg carton to check for cracks⦠Thatâs when it happened. The guy behind me says⦠"Hey, do you have a YouTube Channel?" ð¬ It took a hot sec for me to realize what was happening⦠"I sure do!" I said. We chatted about marketing for a bit, and then I grabbed my yams and went home. So I guess Iâm basically famous now, right? LOL (Hi James, if youâre reading this ð¤£) Anyway, thatâs NOT why Iâm writing you today. I have some big updates to share with you, {NAME}... Hereâs what is happening in the Posseverse this month ð ð Launch Pad Class of 2024 Graduation Huge shout out to all my Launch Pad Season 5âers who just wrapped up an epic 9 weeks! Some have already turned in their brand new copywriter portfolio and are crushing it with new clients⦠Some are still plugging away at the course content (because building the life and business of your dreams CAN be done on your own timeline)... But each and every one of them pushed themselves, stretched their comfort zones and leaned into the discomfort of learning a new skill. Iâm proud as hell of the class of â24. And I canât wait to witness the epicness they go on to create. Btw â if youâre a business owner looking for a freshly trained copywriter, I've got quite the crew for you to pick from ð [Click here]() for more information on how to hire a Posse-trained copywriter. â ð¥ Welcome New Sparkies We just wrapped up the launch of our [brand new membership]() for freelance copywriters and Iâm so excited to welcome 375 new Founding Sparkies to the Posseverse. Every week, theyâll get live coaching, guidance and support as they hone their skills, grow their confidence and build the copywriting businesses of their dreams. I canât wait! If you want in, but missed the deadline, [get yourself on the waitlist]() for the next enrollment. ð This Month In REIGN This is going to be a juicy ð¦ month inside my high-level mastermind, REIGN⦠Lauren Tickner will be in the clubhouse teaching us her magic formula for being "successful" on social media (without being awkward, fake or forced). She has used this 7-minute-a-day system to help her clients generate millions of dollars in revenue â using nothing social media⦠I have a feeling itâs going to blow my mind 𤯠Then, later this month, my team and I will be giving our Reignmakers a full behind-the-scenes training on our latest launch⦠From the content strategy we used (and why)⦠To the ads we ran⦠To the funnel we created⦠How we brought in new leads⦠Our method for building our launch list⦠And so much more. Weâll break down the analytics of each major touchpoint to show what worked well, what was a bust and what lessons we took away for next time. These behind-the-scenes marketing trainings have become a favorite session among my Reignmakers⦠If youâre interested in high-level marketing and business training like this and your business is at $10K/month or higher, reply to this email to learn more about REIGN. ð½ï¸ Whatâs Next On YouTube â
Next week, Iâm getting vulnerable and sharing my story (like youâve never heard before). Iâve shared bits and pieces before, but Iâve never shared THIS much of my story. Until now⦠â
Then Iâll be addressing the #1 reason I started my YouTube channel 5 years ago⦠douchey marketing 𤮠What exactly is douchey marketing? And how can you practice ethical marketing instead? Iâll break it all down for you in this video. â
Next, weâll examine the two biggest players in most launches â social media vs email marketing. Which one is more effective? Where should you put your efforts? Where does the most revenue come from? â
And, to end the month, Iâll share with you a few of the biggest lessons from our latest launch. We tried some things weâve never done before (and saw great results!) Iâll break it all down for you in this video. Make sure youâre [subscribed to my YouTube Channel]( so you donât miss a thing. Talk soon, Alex ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
369 â 1917 W 4th Ave, Vancouver, BC V6J 1M7
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