How to use the ârelevancyâ hook in your marketing.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â While researching for [my Taylor Swift video](=), I spent wayyyy too much time browsing Reddit forums, reading articles and scrolling through social media posts⦠Yup, I went deep down the Tay-Tay rabbit hole⦠The Taylor Swift subreddit alone has over 2 million members and is ranked in the top 1% of ALL subreddits lol⦠And you better believe the Swifties are online every single day... Posting new theories about Taylorâs upcoming album⦠Showing off their new merch⦠Having good old-fashioned conversations about songs they like best⦠Connecting the dots on who a song is about⦠Or putting their heads together to [decode the cryptic Easter eggs](=) she leaves anywhere and everywhere. Now, I donât quite consider myself a true "Swiftie"⦠But I can absolutely understand why Taylor Swift fans are so damn obsessed. The woman is a mastermind when it comes to cliffhangers (one of my fave ways to open a loop). Sheâs always leaving clues, signals and teasers⦠and slowly trickling out more and more for her fans to pick apart. She even took advantage of the Solar Eclipse earlier this week to tease her newest album⦠= In a story she posted to her Instagram you can see an old-school typewriter (which is totally on brand for the theme of her newest album, btw) typing out the words: "Crowd goes wild at her fingertips
Half moonshine,
Full eclipse." With a link to pre-order the album. Now THAT is how you use the "relevancy" hook in your marketing. Now Iâm obsessed ð« Swifties went into full-blown detective mode, guessing which song this lyric belongs to. She makes her [brand experience relevant, fun and wildly engaging](=) for her audience⦠So much so that it is almost impossible for her fans not to freak out over everything she says and does. Even during a rare cosmic event, she managed to stay front and center in the hearts and minds of her fans... Love her or hate her⦠â[We can learn a thing (or 7) from Taylor Swift](=). Alex P.S. Want to learn how to evoke this level of loyalty with your marketing and copywriting? Check out my brand voice program, [The Posse Eye](=). If you love geeking out on all things branding and buyer psychology, youâll love it ð ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
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